SEO Dojo Radio The group kicked off with Anne talking about a program she is trying that enables you to leverage video in a marketing campaign. Tim asked about newsletters and if the video program would be worth a look. Bill Slawski joined the group and we discussed Bill's post titled ranking factors. It seems Bill had his snarknado on because after receiving kudos from the group for not including NON BS factors and his sensible approach to implementing SEO to achieve maximum visibility on the post. Bill went on to share his motivation for the post (beyond training material for his employer) and in his feelings about Brian Dean's posts on Rankbrain and Google Ranking Factors. Bill's share started the group down the path to discussing how they choose the content they read. Terry apparently thinks SEJ should be avoided, however, Doc disagreed saying Danny Goodwin (past editor of Search Engine Watch) had improved it substantially. The group went on discussing Rankbrain and in particular how misleading posts tried to share how to optimize for Rankbrain. Eventually the group moved on to "Mobile First" index and crawling and Bill shared some info on what it means and doesn't mean for desktop ranking. Bill also shared that Screaming Frog will crawl larger sites due to a setting to increase memory or store it on disk! It turns out Anne is experiencing issues with gmail where people who were invited to gmail who had a "." in their name were receiving email for people w/o the dot in their name. Terry shared how these sorts of unfixable glitches aren't new and gave 302 hijacking on all Search engines as an example. As the group signed off Terry went on a rant about the new policy by Majestic SEO where accounts that aren't used for 25 days will be deleted if the user doesn't login.

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Direct download: TWIS-S2-E22-final.mp3
Category:SEO -- posted at: 1:20pm EDT

This Week in Search Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. Show Notes and Links The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly.

The Hosts

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Direct download: TWIS-S2-E20-final.mp3
Category:general -- posted at: 5:57pm EDT

This Week in Search Anne started the hangout discussing a Local SEO campaign including a Facebook app which Terry added that he had done it in the past and wished her luck! Bill Slawski went on to discuss an upcoming post on Google Ranking Factors which Bill has since written and it is the best post I've seen on this topic. Bill, Terry and Steve discussed some of these factors in detail. Next, the group discussed Machine Learning, AI and analytics and how these terms are used improperly calling analytics machine learning and vice versa. Doc discussed his new site Mentors on Tap followed by Steve Bonin who talked about the joys of changing themes in WordPress. Steve discussed some local SEO he was doing that had many issues. Tim Colling also discussed a Local SEO project and asked Steve how he was handling reviews. Steve went over several actions and techniques for getting reviews. Terry Suggested SEMrush for actionable data. Terry continued the discussion talking about the new site coming from the SEO Training Dojo Community. SEO Dojo Radio has over 240 shows some are just audio (pre Google+) audio and or videos. Next Terry discussed implementing Event schema and how there is some confusion about the difference between the Event and Events schemas.

The Full Video:

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Direct download: This_Week_In_Search_Season_2_Episode_21.mp3
Category:Local Search -- posted at: 10:56am EDT

 

Direct download: SGS-StartUp-MP3.mp3
Category:SEO -- posted at: 10:15pm EDT

This Week In Search

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News

 

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Direct download: April29.mp3
Category:SEO -- posted at: 1:44pm EDT

Search geeks Speak

 

RankBrain Panel Discussion:

Blog Posts on RankBrain

Word2Vec

HummingBird

Other Reading

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Direct download: RBsession.mp3
Category:SEO -- posted at: 6:27pm EDT

This Week In Search

 

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News

 

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Direct download: twis-april-22.mp3
Category:SEO -- posted at: 10:44am EDT

This Week In Search

 

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News

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Direct download: twisapril11.mp3
Category:general -- posted at: 3:28pm EDT

This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past..

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Direct download: TWIS-April4.mp3
Category:general -- posted at: 4:14pm EDT

This Week In SearchHere's the video version (podcast is below that);

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Direct download: tWIS-Mar25.mp3
Category:general -- posted at: 6:42pm EDT



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