Testing is a time honored tradition with SEO's from the days when infoseek provided the exact point at which the repetition of phrases, keyword stuffing images and other spamilicious activity would get you penalized and the penalty was simply it did not accept the submission! That's a test.... some "testing" is based on correlation and conjecture as to causation or an SEO theory and verification of the theory by reaching a benchmark or goal indicating verification of the theory.

SEO tools and Organizations like the Moz can do the big "tests" determine correlations between ranking and SEO techniques but in the end.... testing "the pack" means the correlation found is determined by the skill of the SEO and web development implementers in the pack.

If a design trend (like big asse sliders and images at the top of home pages and blog posts) is a "page quality" and/or a conversion menace everyone following that trend is being affected the same way so the data is to some extent skewed by everyone making the same mistake.

The Hangout Video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital, Eric Enge General Manager of Perficient Digital is and Dr. Pete/ Pete Myers Marketing Scientist at the Moz and Steve Plunkett an SEO for hire in Dallas.

Deconstructing Google Algos 3:33: Dave kicked the debate off with a quick descriptions of testing that deconstructing of a Google algo and why and how these tests can be skewed by query space and classification. The panel covered correlation studies and other large scale tests/studies.

SEO Private Testing 23:50: Dave started this segment with a discussion of testing on a single site, split testing on a page, and annotating all activity on a site as other methods of testing.

SEO Testing 39:45: Dave asked the panel what have they learned about how to do SEO testing and/or learned about SEO from doing SEO testing.

Direct download: SEOTesting.mp3
Category:SEO -- posted at: 2:38pm EST

Search Geeks Speak Directors Cut: David and I have been doing these deep dives on the raters guide for many years and have found them very useful in making, to a lesser degree, adjustments to our SEO techniques, however, it is a big part of the content strategy because if Google is saying to raters rate this lowest if you see this on the website... I think it is a good idea not to do that on your website! I hope you enjoy the video or audio as much as we did making it! The Hangout Video:

Highlights

Introductions: Jennifer Slegg of The SEM Post, Bill Slawski blogs on SEO By the SEA and Director of SEO Research at Go Fish Digital and Doc Sheldon Doc is the owner and editor of Search News Central and copy and technical SEO company Intrinsic Value SEO and Ammon Johns.

Are these Ranking Factors: The panel discussed how they explain to clients and other SEO's what the raters Guide is and what is it used for.

7:24 - Jennifer Slegg's Executive Summary of Changes: Like many on this panel Jennifer has been analyzing the Guide for years. What is the purpose of the page and reputation of main content creator/authors as well reputation of site were at the top of her list. Terry mentioned that they had added sharing as purpose of a page. 13:24 - Ammon Johns on copy, usability and Machine Learning: Ammon discussed how Google uses the raters assessments for use with in their Machine Learning systems to improve and assess the Machine learning Algos. Bill and others discussed how the raters are part of the machine learning framework.

20:58 - Discussion of Authorship: New stress on expertise and reputation of content creators not just the website. Bill talks about knowledgebase trust. There are a lot of tips for establishing reputation for authors

30:45 - Low Quality Pages: YMOYL pages need more trust and expertise. No expertise should be almost always low quality. Safety has been added to the YMOYL pages because of misinformation about safety (fake medical info). New emphasis on POP (Purpose of Page) and accessing clickbait title accuracy (likely to filter fake news).

48:55 - Deceptive page design and low page quality traits: Jennifer started the discussion outlining some of the deceptive tactics like disguising ads or affiliate links, distracting content, copied content

101:50 - List of Most Important Factors: Jennifer details the changes indicated in this new list which led to a discussion of beneficial purpose of page and value add. Terry and Dave took the position that value add was a page to page comparison whereas beneficial POP was about intent of user and website.

1:15:00 - Raters Guide For Future Proofing Your SEO: The discussion turned to how the Panel uses the rater guideline to adjust their SEO activity which Dave & Terry have been advocates of Future Proofing stressing its importance in the Dojo from the first day forward. Basically SEO future Proofing is taking info like the raters guide and using it to adjust your SEO activity going forward because as Ammon pointed out our recommendations should be useful for years not months. Show Notes and Links

Resources You may find helpful for knowledge and future proofing.

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Direct download: Raters_Guide.mp3
Category:SEO -- posted at: 11:13am EST

Search Geeks Speak Show Notes and Links

Technical SEO Audit Tools

Screaming Frog: Crawls a site and collects data and identifies issues. Screaming Frog will crawl M's of URLs if the data is stored locally. SiteBulb: For larger sites DeepCrawl: For larger sites Google Knowledgegraph Search API: Bill uses it to get entity information Google Trends: Terry uses this to find audiences and better understand search intent SEMrush: Terry and David use SEMrush for high level views of a site. Terry uses it primarily for SERP out analysis in Technical SEO Audits.

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Direct download: SGS-technical-SEO-audit.mp3
Category:SEO -- posted at: 11:28am EST

Introductions:

The panel this week included Steve Bonin, David Harry, Steve Plunket, Doc Sheldon, Terry Van Horne, Kevin Doory, Katherine Parsons, Blair Urquat and Bill Slawski who are either members of the SEO Training Dojo or Friends of the Dojo. We would like to thank them for joining the hangout (some were in and out) and for sharing!! Checkout the highlights, T's thoughts and show notes for links to posts the panel discussed and the highlights which "roughly" give the time where the highlight occurs in the podcast. This week the panel discussed Speed of site as a ranking factor with a Mobile First Index; Mobile First Index and Mobile Friendly Design; SSL as a ranking factor started a discussion about privacy and a webmasters RIGHT to collect some info; Flat Architecture and Click Depth; SSL migration; SEO's should become Video Marketers post by Google and more SEO Tips.

Highlights:

Introductions.... 12:45 Speed of site as a ranking factor: Bill shared about finding AMP Pages in desktop results so it seems that the Mobile First Index may be influencing desktop. 17:35 Mobile First Index and Mobile Friendly Design: At this point the site speed debate morphed into a discussion on the limitations of WordPress THEMES to use friendly Mobile design and how Google MAY use speed as ranking factor more with Mobile First Index. 26:15 SSL as a ranking factor: started a discussion about privacy and a webmasters RIGHT to collect some info 31:28 Flat Architecture and Click Depth: Dave started the discussion on flat architecture and click depth. The discussion started with the fact that many SEO's confuse architecture with URL structure. Terry discussed how HUB page or HUB design is one way to guarantee 3 clicks from SERP to task fulfillment. 44:00 SSL migration: discussion was started by Steve Plunket sharing that it took about 2 weeks to index and bounce back in rankings. 44:30 The SEO's should become Video Marketers post by Google: The consensus was that there was brand lift from banner advertising etc. Terry added that there is also a lot of benefit from videos such as better conversion especially for touchy feely products videos should improve conversion. Dave and Terry went on to discuss how they used Video to enter SERPs. This technique works very well in blended SERPs. Next this discussion moved to how video sites like YouTube are the preferred search destination for teens, tweens and younger people. Illustrating younger people are better targets and video popularity trenss will only likely to improve. Steve asked how we get clients to buy in. Terry and Dave made the point that the expectations of people using YouTube are different than people watching a commercial on TV. Make it informative was the consensus.

T's Thoughts:

Speed of site as a ranking factor is a controversial topic for SEOs and you'll likely see that debate heat up as the Mobile First index is rolled out! Using the site speed metric as ranking factor makes far more sense for a mobile first index. The fact this is rolling out slowly with alerts to webmasters when it occurs could mean that Google is running some sort of program to establish a "baseline" Quality Score for the mobile version of a site. The rollout of the Mobile First Index would seem to be a similar situation to Panda and Penguin where we saw these updates rolled out slowly. If that is the case be ready for considerable flux as new layers are added to the algo using data from machine learning. John Mueller recently posted in Social Media that incremental improvements to site load could be beneficial to rankings which would make sense if site speed is part of the Quality Score. IMO, Quality Score is also where Google uses machine learning extensively to gain insights into what to add to these updates to algos like Penguin and in particular Panda. My thoughts, and the consensus of many on the panel is that responsive design does not necessarily mean it is Mobile friendly and IMO, a Mobile First Index means that SEOs now need to access the affects of Mobile design not only Google but users who increasingly use our sites on a smartphone! Smartphone usage is only going to increase so it's time to review our responsive design and access the impact of resizing large images on the fly using height and width instead of providing the appropriately sized image for the device, forms where design breaks on Mobile etc. SSL just don't get me started... life's too short! Just another way for the EU to POSSIBLY indirectly tax the world. I think it's a joke that people believe the EU will try and invoke their stupid laws on small North American businesses. I think a webmaster deserves to know how a user is using their site so they can improve it. GDPR is just more indirect taxation BS from the EU! Those who think they will prosecute US and Canadian small businesses when those stupid laws are not applied in their jurisdiction... there's a saying about sharp tools and toolboxes, IMO, it applies here. It's a sort of scare mongering! Maybe my feelings about this are influenced from a similar situation in the past. I heard the same BS when accessibility laws were passed in the US about a decade ago. Yet to hear of any Canadian company being sued or any sort of litigation... those selling it were implying it was a sure thing. It is no surprise to me that ambulance chasing lawyers in the US are suing people based on these old out dated laws...that'd be par for the course wouldn't it? As to logs infringing on people's privacy, personally... it's worked for over 25 years because IP addresses change and there is no identity info transfer in an IP (which could have several other users using the same IP).... and the only way to provide any PERFECT protection for peoples privacy is to instruct them to unplug the modem/internet cuz if someone is looking to sniff IP's it won't be at a website with no transactions! That is the last place they'd be looking to do it from!! It's overkill in epic proportions! I understand as soon as a website is collecting ANY info SSL should be used. I won't even go into how confusing it must be to newbies who see Google saying site speed and SSL are ranking factors. One directly affects the other negatively ie: sites slow down on SSL! Personally, Google's ads are the slowest element to load on most pages hence they want site speed! SSL sites makes it easier to manage the Google analytics scripting and deters remote scripting of the script. Both of these factors affect webmasters negatively and benefit Google. Google calling these ranking factors IMO, is a stretch! They don't work like any other ranking factor I can remember today! Flat architecture has been the basis for my architecture design from day 1... even before I ventured into SEO. The reason? Simple! Usability and enhanced navigation. On large sites achieving 3 click task fulfillment is only possible through a flat architecture. Basically..... main navigation contains top categories. Categories should, at the very least, contain all sub categories. I would also include specials, closeouts, product reviews and any related posts that enhance the sale/close usually chosen through category of the posts. Sub category pages have all the products in the sub with links to related subs like drum accessories linked to from. So as an example for drums... they'd be in the Percussion category, the drums subcat would link to the drum accessories, foot pedals, cymbals etc. and the subcats listed on drums link back to drums in both breadcrumbs and in the copy. Also on the drums page would be links to brands, however, I don't always link to all brands in a category because sometimes the number of sub categories and brands can overwhelm the user and they are unable to make any choice!

Here's the Hangout Video:

Show Notes and Links Some we may not have discussed but are good to see anyway!

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Direct download: TWIS-S2-E23.mp3
Category:SEO -- posted at: 5:44pm EST

SEO Dojo Radio The group kicked off with Anne talking about a program she is trying that enables you to leverage video in a marketing campaign. Tim asked about newsletters and if the video program would be worth a look. Bill Slawski joined the group and we discussed Bill's post titled ranking factors. It seems Bill had his snarknado on because after receiving kudos from the group for not including NON BS factors and his sensible approach to implementing SEO to achieve maximum visibility on the post. Bill went on to share his motivation for the post (beyond training material for his employer) and in his feelings about Brian Dean's posts on Rankbrain and Google Ranking Factors. Bill's share started the group down the path to discussing how they choose the content they read. Terry apparently thinks SEJ should be avoided, however, Doc disagreed saying Danny Goodwin (past editor of Search Engine Watch) had improved it substantially. The group went on discussing Rankbrain and in particular how misleading posts tried to share how to optimize for Rankbrain. Eventually the group moved on to "Mobile First" index and crawling and Bill shared some info on what it means and doesn't mean for desktop ranking. Bill also shared that Screaming Frog will crawl larger sites due to a setting to increase memory or store it on disk! It turns out Anne is experiencing issues with gmail where people who were invited to gmail who had a "." in their name were receiving email for people w/o the dot in their name. Terry shared how these sorts of unfixable glitches aren't new and gave 302 hijacking on all Search engines as an example. As the group signed off Terry went on a rant about the new policy by Majestic SEO where accounts that aren't used for 25 days will be deleted if the user doesn't login.

The Hangout Video (unedited):

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Direct download: TWIS-S2-E22-final.mp3
Category:SEO -- posted at: 1:20pm EST

This Week in Search Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. Show Notes and Links The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly.

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Direct download: TWIS-S2-E20-final.mp3
Category:general -- posted at: 5:57pm EST

This Week in Search Anne started the hangout discussing a Local SEO campaign including a Facebook app which Terry added that he had done it in the past and wished her luck! Bill Slawski went on to discuss an upcoming post on Google Ranking Factors which Bill has since written and it is the best post I've seen on this topic. Bill, Terry and Steve discussed some of these factors in detail. Next, the group discussed Machine Learning, AI and analytics and how these terms are used improperly calling analytics machine learning and vice versa. Doc discussed his new site Mentors on Tap followed by Steve Bonin who talked about the joys of changing themes in WordPress. Steve discussed some local SEO he was doing that had many issues. Tim Colling also discussed a Local SEO project and asked Steve how he was handling reviews. Steve went over several actions and techniques for getting reviews. Terry Suggested SEMrush for actionable data. Terry continued the discussion talking about the new site coming from the SEO Training Dojo Community. SEO Dojo Radio has over 240 shows some are just audio (pre Google+) audio and or videos. Next Terry discussed implementing Event schema and how there is some confusion about the difference between the Event and Events schemas.

The Full Video:

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Direct download: This_Week_In_Search_Season_2_Episode_21.mp3
Category:Local Search -- posted at: 10:56am EST

 

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Category:SEO -- posted at: 10:15pm EST

This Week In Search

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Search geeks Speak

 

RankBrain Panel Discussion:

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HummingBird

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This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past..

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Local SEO 2015

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Category:general -- posted at: 2:02pm EST

Allright folks... hello and welcome back to another week here on the Regulators. We're moving back to "news as usual" after last week's special editon. The entire cast in back in da' house as Steve's done his summer vacation. It was a good week with lots to bitch about...

Enjoy the show!

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Category:general -- posted at: 3:44pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week on the show Dave, Terry and Steve dig through the usual slow summer news period with a variety of interesting bits from German War on Links, Another attempt to force Google to start paying for content;New Chrome add-on for seeing analytics by page right in your browser window;SearchMetrics has ranking factors "correlations"; again Orion? No-click searching on the rise?; KG Expanding; "Right to be forgotten" service; Matt's an SEO again; Blocking JS and CSS from Google; more guest blogging chatter; Negative SEO in the News again and still no Penguin and more!

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Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, David and Steve and Ammon hosted "the Regulators" SEO and Social News Hangout covering the Panda 4.0 Hangout with Bill and the Stone Temple boys; Google's 200 ranking factors; first link priority; 5 Panda Proof Internal Linking Strategies; Pandas Penguins and popsicles, Google's John Mueller on Panda and tabs using display-none and more!!

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The StoneTemple Event
Panguin tool for Update events on Google analytic timeline
Bill; Seobythesea.com ~ the Panda Patent
Google Panda topical authority content update 2014 case study
panda booster
pandarisk.com

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Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, David and Steve hosted "the Regulators" SEO and Social News Hangout covering Ebay Penalty:Panda or manual?; The Panda Panic!; SEOs sued over breaking Google Guidelines; Twitter wants more video; SEO data doesnt match Reality; indirect SEO benefits of guest posting; content based SEO strategy will eventually fail and more!

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Full Episode:

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Google Local 2014

On the show this week we have Darren Shaw (from Whitespark) and Eduard de Boer who is a Google photographer. He's going to be giving us some insight into the workings of Google Business view while Darren is going to get into some issues related to listings and rankings on Google Local itself.

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Direct download: Regulators-Apr-04-2014.mp3
Category:SEO -- posted at: 4:49pm EST

 

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Direct download: Regulators-Mar202014.mp3
Category:SEO -- posted at: 5:26pm EST

The Regulators SEO Podcast March 13th 2014

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Direct download: Regulators-Mar-122014.mp3
Category:SEO -- posted at: 5:35pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve, Terry and David were joined by Ammon Johns adding who managed to add his bit to the chaos and goofing around. The guys went over the Search and Social Media events in the news this week which had lots of high lights and low lights!

This week on the Regulators Ammon, Terry, David and Steve discussed How a hacker Used Google+ Local to intercept FBI and Secret Service calls; Googles Mobile ordering ahead patent; Google scraper tool; Google penalty for new site; Consider back link cleanup; 5 Examples of Spam Link Building Tactics Done Right; Google off topic links disavow and more.

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Matt Cutts tells SEO's the criteria for paid links

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Direct download: Regulators-Mar062014.mp3
Category:SEO -- posted at: 9:47am EST

 

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Direct download: Regulators-Feb27-2014.mp3
Category:SEO -- posted at: 3:46pm EST

The Regulators

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The problem with buying Facebook Likes!

 

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Direct download: Regulators-Feb132014.mp3
Category:SEO -- posted at: 2:45pm EST

 

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Direct download: Regulators-Feb62014.mp3
Category:SEO -- posted at: 3:16pm EST

 

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Direct download: Regulators-Jan292014.mp3
Category:SEO -- posted at: 3:23pm EST

 

 

The Regulators

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The usual podcast/audio version of the show at bottom

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Direct download: Regulators-Jan232014.mp3
Category:SEO -- posted at: 2:26pm EST

 

 

The Regulators

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Direct download: Regulators-Jan-162014.mp3
Category:SEO -- posted at: 1:47pm EST

 

 

The Regulators

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Direct download: Regulators-Jan-092014.mp3
Category:SEO -- posted at: 5:37pm EST

 

The Regulators

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Direct download: Regulators-Dec192013.mp3
Category:SEO -- posted at: 2:16pm EST

Welcome to another episode of SEO Dojo Radio! This week Ammon Johns, Doc Sheldon, Lee Beirne, Barrie Moran, Rob Wagner and more joined an inpromptu hangout! "The Irregulars" or as Barrie dubbed us Silver Surfers (lots of old fogies on the panel) discussed the Search and Social Media events in the news this week!

This week they rapped for a few hours about When Social Media Goes Public, Who Is Served?; Google GEO developers blog announces new embed that will eventually have competitors included; It's all Going Not Provided; After the Tracking Cookie : A Web War Without End?;  Toyota Collaborator with Google+; According to Yandex Links are Dead!!;  Google Adds Cars To Knowledge Graph; Good post on why popover/ups increase conversion and why that's bad.... and more!

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Direct download: TheFUGoogleHour.mp3
Category:SEO -- posted at: 1:52pm EST

The Regulators

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And here's the usual podcast, audio version of the show

 

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Direct download: Regulators-Sept-2520132.mp3
Category:SEO -- posted at: 6:07pm EST

The Regulators

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Direct download: Regulators-Sept202013.mp3
Category:SEO -- posted at: 5:00pm EST

 

The Regulators

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Direct download: Regulators-Sept112013.mp3
Category:SEO -- posted at: 5:01pm EST

 

The Regulators

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Direct download: Regllators-Sept05-2013.mp3
Category:SEO -- posted at: 3:19pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and Justin continue using the hangout format to record their rants and comments on the Search and Social Media events in the news!

It was a slow week but the guys did get around to talking about how It’s now Easier to Administer Promotions on Facebook; PLA CPC Trend Study by Marin; Google Palestine Hacked; the 5 Questions With HomeAdvisor.com; Keyword Tool Replaced by Keyword Planner; Facebook Drives 2X traffic as Twitter to Parsely News clients; YouTube to shelve video responses due to extremely low click through rate and more!

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Direct download: Regulators-Aug292013.mp3
Category:SEO -- posted at: 3:42pm EST

 

The Regulators

 

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Direct download: Regulators-Aug222013.mp3
Category:SEO -- posted at: 5:11pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David, Justin and our special guest, Ammon Johns, discussed Search and social news in a hangout as well as the usual podcast format.

It was a slow week but we did get Google's Matt Cutt's talking about the disavow tool; the guys discussed the deterioration of Google organic results; recovery from the 3 Ps...hehe phantom (sigh must we name everything) and more from local search to machine learning. It was great having Ammon sit in and an awesome surprise to have Justy back!

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Direct download: Regulators-Aug-16-2013.mp3
Category:SEO -- posted at: 9:46am EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and our special guest, Jim Hedger, discussed Search and social news in a hangout as well as the usual podcast format.

It was a busy week with Google announcing in-depth pages and a whole bunch of other goodiness from Pinterest and the social realm as well. While we did miss ol Justy, it was a great time none-the-less. Enjoy the show!

The Regulators

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I hope these new changes are something you enjoy. Youb better because now we have to actually get dressed FFS. Leave us a comment with yer thoughts.

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Direct download: Regulators-August82013.mp3
Category:SEO -- posted at: 11:51am EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, Justin and David discussed Search and social news in a hangout so in the future there will be both a podcast and video of the Regulators!!

This week the guys did the show in a Google+ hangout discussing all the talk about the changes to Google guidelines; M$ DMCA's itself!; SEO Tips from Bing; Anchor text is out?; Google and Net Neutrality; a discussion on the Technical SEO forum on quick meta refresh and more!

The Regulators

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Direct download: Regulators-Aug12013.mp3
Category:SEO -- posted at: 11:27am EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry,Justin,Steve and David rapped about Search and social news for another hour of SEO Dojo Radio hilarity and chaos!

As tends to be the case during the summer, it's slow going news wise. And while the content looked thin off the top, the gang still managed to find plenty to get into and rant about. This week's show is a nice mix of search as well as social and some other goodies.

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Direct download: Regulators-July252013.mp3
Category:general -- posted at: 3:03pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry,Justin,Steve and David rapped about Search and social news for another hour of SEO Dojo Radio hilarity and chaos!

This week the boys discussed spam on many levels and types; Google+ Hangouts; Google Panda Updates; Social as the new SEO; the steady degradation of Google Search quality and more!

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Direct download: Regulators-July182013.mp3
Category:SEO -- posted at: 1:50pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve was busy on the Homestead so David, Terry and Justin yakked about Search and social news producing another hour of SEO Dojo Radio goodies.

This week the guys talked about Google new +1; the usual penguin, panda and Google algo update news; how Google sees your website; spam, spam and more spam!!; Moz anaul ranking factor roundup and other goodies.

The Regulators

show topics

David Harry: Dealing with Google Penguin algorithm problems. (a 'definitive' tongue in cheek guide from ME)

Diagnosing; pretty easy. Got shit links? Lost traffic around known date? Congrats. You're the lucky contestant on ‪#‎craphatcomesbacktobiteyouintheass‬

Recovery; Stop being an idiot. If it looks like shit, smells like shit? Probably no need for a taste test. Start nuking. (extra tip; don't let the jackass that built them, work on removal). Then wait for next refresh. If you don't go broke first.

Futureproofing; shit or get off the pot. If you don't have the savvy to marketing in the modern world? Got get a job at the closest factory.... because 'manufacturing' seems to be your thing...

 Anyway... there ya go. No need for any more posts on the topic. I have no written the 'ultimate guide'.

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Direct download: Regulators-july112013.mp3
Category:SEO -- posted at: 9:08am EST

 

The Regulators

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Direct download: Regulators-July42013.mp3
Category:general -- posted at: 4:43pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio!! This week all the guys were present!

This week Justin Parks, Terry Van Horne, Steve Gerencser and David Harry talked about FTC letter to Search engines, the recent Penguin update;Negative SEO; Google drops the Tide search operator; the local carousal and more on SEO Dojo Radio's news show!

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Direct download: Regulators-june282013.mp3
Category:SEO -- posted at: 5:47pm EST

Welcome to another episode of the Regulators! This week Justin was too busy to grace us with his presense so we wnt on without him!

This week Terry van Horne, Steve Gerencser and David Harry rap about the recent Penguin update, some wacky Google SERPs; Prism; Google's WT recent changes and more on SEO Dojo Radio's news show!

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Direct download: regulators-June202013.mp3
Category:general -- posted at: 6:51pm EST

Welcome to another episode of the Regulators! This week the guys were lively as they discussed the Matt Cutts revelations at SMX and more!

This week Justin Parks, Terry van Horne, Steve Gerencser and David Harry talk about the recent Penguin update, some Google SERPs; Bing has better wifi and more on SEO's wackiest news show!

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Direct download: Regulators-June132013.mp3
Category:general -- posted at: 2:36pm EST

Welcome to another episode of the Regulators! This week the guys were in rare form with the Penguin being the topic of the day!

This week Justin Parks, Terry van Horne, Steve Gerencser and David Harry talk about the recent Penguin update, some Google image SERPs; Bing had an update and more on SEO's speciiest news show!

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Direct download: Regulators-May302013.mp3
Category:SEO -- posted at: 2:26pm EST

Hello and welcome to another episode of the Regulators! This week the guys were as crazy and irreverent as they always are.

This week JP, T, SteveG and the gypsy talk some Googly events a little Social and some Yahoo! news as they bought T's favorite blogging site Tumblr! Press play and take a load off!

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Direct download: Regs-5-23-2013.png
Category:SEO -- posted at: 6:04pm EST

SEO Pros Helpline Hangout on Air!

This week we had a few issues on the technical side but we did manage to get the audio. Don’t know if it was a result of the new recording technology or I zigged where I should have zagged. At any rate we were recording audio on another device so… lesson learned and thank sweet Jebus for the Social Sweetie’s backup recording! In the future we will also be using Camtasia to backup the video.

 

 

Eren McKay

eren-150

 

AJ-150

AJ Kohn

 

Resources mentioned in the Podcast

Direct download: seopros.mp3
Category:general -- posted at: 10:01pm EST

Hello my weary SEO web warrior, it's time to relax and listen to the web's craziest podcast hosts; the Regulators.

The entire gang is in da' house this week and ready to roll. We've got a ton of goodiness on tap this week that runs the gamut from Bing, to Pinterest and of course, Google. We're still awaiting the next big Panda, so we pass the time. Anyway, enough babbling, hit play and enjoy!

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Direct download: Regulators-May092013.mp3
Category:SEO -- posted at: 2:40am EST

Here we are again with another look at the the lighter side of SEO News! Not!!

It's been a busy week for the guys with Steve building the new homestead Dave and I working on the Dojo and SEO Pros. Justin needed a holiday... lucky bastard! So David, Steve and Terry covered some Google news, some happenings around the web and T's new project SEO Pros. Enjoy and lets get the party started!

The Regulators

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Direct download: Regulators-May022013.mp3
Category:SEO -- posted at: 8:28pm EST

It's that time!! Yes, everyone's fav hot heads are back!

While we're waiting on something resembling spring here, why not just sit and bitch right? That's probably the plan this week as it is lookin' particularly googly this week and ya' know how that get's the boys going. We've not seen any word on the next (big?) Google Penguin update, but that won't stop us from bitching. So let's git 'er on!

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Direct download: Regulators-April252013.mp3
Category:SEO -- posted at: 2:48pm EST

Hey there.. welcome back for another week!

All the boys are back this week and we've got a ton of goodiness ready to roll. And yes!! It's all Google this week! Thankfully Justin decided to get us some show notes from the land of social. It should be some good fun. So without further adieu....

Onwards...

The Regulators 

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Direct download: Regulators-April182013.mp3
Category:general -- posted at: 4:36pm EST

Hey there.. welcome back for another week!

It was indeed a reasonably interesting and busy week out there and we've got plenty to keep us, and you, busy for the next hour. From naked knowledgegraphs and bipolar medical records to dealing with 404s and more. We even tried to do a few non-Google things.... can be trying though.

Onwards...

 

The Regulators

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Direct download: Regulators-Aprl112013.mp3
Category:SEO -- posted at: 2:48am EST

 

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Direct download: Regulators-April-04-2013.mp3
Category:SEO -- posted at: 4:04pm EST

 

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Direct download: Regulators-Jan-31-2013.mp3
Category:general -- posted at: 4:11pm EST

 

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Direct download: Regulators-Jan242013.mp3
Category:SEO -- posted at: 12:48pm EST

Hello my friend and welcome to another edition of the Regulators; for grumpy old men talking search.

We're into our second show for 2013 and while it was a bit of a quiet week out there, we should still have enough to keep us rambling for a while today. I mean, come on, Facebook Graph Search, (and Google's impending doom lol) should keep us going for a while on it's own right?

Oh and we're always gathering feedback about what we do here. If you have a few seconds please do leave a comment as to what you like, dislike or think can be improved about the show. Thanks.

Onwards...

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Direct download: Regulators-Jan172013.mp3
Category:SEO -- posted at: 10:53am EST

Hello and happy new year to everyone! Dave here, it was a nice break for the boys but we know deep down; ya can't live without us (delusions are fun huh?).

This week on the show we're going to be getting into a whack of stuff, at least judging from the notes. As always things will likely wander as we've 3 weeks of pent up rants. I hope the new year bodes well for ya and I look forward to another year of ranting and rambling here with the other regs!

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Direct download: Regulators-Jan102013.mp3
Category:SEO -- posted at: 2:45pm EST

 

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Google: How Competitors Can Sabotage You

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Direct download: Regulators-Dec202012.mp3
Category:SEO -- posted at: 6:30pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! Terry, Justin, Dave and Steve are wrapping up the weeks SEO and Social Media news for the week!

The Regulators

This week the Regulators discussed how 90% of GWT messages are about blackhat; SEO: the inconvenient truth; Google's Authorship Fail; Google Communities; Larry Page Interview; Zynga and Facebook on the outs; APIgate; David Iwano's post on Google's Hotel Finder's Impact on Organic results and more!

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90% of GWT messages are blackhat

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Direct download: Regulators-13-Dec2012.mp3
Category:SEO -- posted at: 4:36pm EST

Welcome to another episode of the Regulators on SEO Dojo Radio! Webmaster T, JP, theGypsy and Stevie G are discussing the weeks SEO and Social Media news and happenings for the week!

The Regulators

This week the guys rapped about Google Webmaster Tools and analytics security hole; GWT add "not selected"; relationship marketing; lead generation crooks; Facebook is a ghostown; news keyword tag; short content; pony update; Apple asks for help fixing maps; PrWeb blunder and more!

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Direct download: Regs-28Nov2012.mp3
Category:SEO -- posted at: 4:21pm EST

 

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Non Panda Update

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Direct download: Regulators-Nov212012.mp3
Category:SEO -- posted at: 5:00pm EST

Welcome to another episiode of the Regulators on SEO Dojo Radio! Your hosts David Harry, Terry Van Horne, Justin Parks and Steve Gerenscer discuss the Social and SEO news of the week!

The Regulators

Disavow Tool discussion; Panda whining on Google webmaster forums; China Blocks Google...yet again!; More FTC attention for Google: Google Previous Search used 0.3% of searches; Personalized search; Twitter hires another Google Exec; Facebook adds Relationship Page; More HiJacking stuff from Dejan SEO; Google's John Mueller on 503; Google Looses in court; Why you shouldn't use Google disavow tool; Googlers not using G+; Mobile usage study, Matt Cutts video on Guest Blogging and more!

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Matt Cutts on guest blogging

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Direct download: Regulators-Nov152012.mp3
Category:SEO -- posted at: 3:02pm EST

Welcome to another episiode of the Regulators on SEO Dojo Radio! Follow David Harry, Terry Van Horne, Justin Parks and Steve Gerenscer on the trail of Social and SEO news of the week!

The Regulators

This week the Regulators covered the 4.1 Panda Update refresh; Negative SEO; 94 Percent Of Teachers Say Students Equate “Research” With Using Google; about 4square SEO!; Negative SEO via search engine submission?; Rel=author... a ranking signal?; New navigation at Google; reachability scores; your guide to Social signals for SEO; Failed Google SERPs and more!show topics

4.1 Panda Update

Should I structure my site using subdomains or subdirectories?

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Direct download: Regulators-November082012.mp3
Category:SEO -- posted at: 6:04pm EST

SEO Dojo birthday bash with Eren McKay, doc Sheldon, Wissam Dandan, Marj Wyatt, Eric Wu and Justin and Jake Parks.

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Direct download: SGS-Dojo-crew-Nov052012.mp3
Category:SEO -- posted at: 2:08pm EST



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