BABH-221-1

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• What is Semantic Copy for Websites?
• Mobile First Indexing Announcement
• Are Hamburger Menus UX Friendly?
• BERT Indepth

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works.

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