Mon, 30 September 2019
The full video: HighlightsIntroductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:34 SEO's history of having side projects and websites: SEO's have often had websites they use to test theories, earn cash developing a side project or using affiliate programs. 1:39 Selling Domains: Terry Talks about his early forays into selling domains. 3:11 Government Website Development and SEO: The panel discusses Government website development and SEO iTunes and the Dojo Radio iPhone App!
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Mon, 30 September 2019
Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
The full video: HighlightsIntroductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:45 Does EAT Matter?:Discussion on whether EAT matters or even exists. 13:01 Value of Ranking Reports: Doc and Terry debate the value of these reports due to softwares inability to emulate Google mainly due to the use of searchers location in many SERPS. 14:40 Self Proclaimed Gurus and Experts: Doc and Bill rant on SEO Experts. 15:30 Re-writing Queries: Bill discussed another patent that re-writes queries based on session queries and history. Discussion included Brands and Google being brand centric 23:10 Amazon Marketplace: The guys discuss the Amazon Marketplace in particular the positives and negatives. 30:35 Re-writing Queries: Bill discussed another patent for augmented search queries that uses words on your website, schema markup etc. to improve SERP. iTunes and the Dojo Radio iPhone App!
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Tue, 17 September 2019
The full video: HighlightsIntroductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general. 13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels. 18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase. 33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons. 34:58 Zara's Thanks: Zara thanked the hosts for the help they've provided her over the years and how other SEOs advice often doesn't agree with us. The group's opinion was that many SEOs are still using the same methods and techniques hat were used for "phrase search" when the reality is Google search and to a lesser degree all search engines are entity based. iTunes and the Dojo Radio iPhone App!
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