Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets.

Checkout the video!

Direct download: Rich-Snippets-Schema.mp3
Category:SEO -- posted at: 6:24pm EDT

Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes:

  1. What is a Knowledge Panel and Knowledge Graph
  2. How to claim a Knowledge Panel
  3. How to Manage Knowlwdge Panels and Information in Knowlwdge Graphs
  4. How to Assess Websites for Knowledge Graphs

Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs and the video with Aaron Bradley

Direct download: kp-kg.mp3
Category:SEO -- posted at: 2:28pm EDT

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years.

To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page.

If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it!

That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame.

Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

Direct download: _The_Entity_Hour__with_Bill__Terry_-_Topic__Semantic_SEO.mp3
Category:SEO -- posted at: 12:26am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Google Quality Raters Guide Updated
  • Quality Raters Guide Changes How Local Results are Reviewed
  • Only 2% Of Users go Past Page 1 in SERPs
  • No Click Searches Reach 50%
  • New QRG Seeking More Details
  • Google Adds Package Tracking to SERP
  • Google and Genius Litigation

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References:  Search Engine Land and SEM Post

04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area.

07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs.

09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light..

16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics.

18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service.

20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-225.mp3
Category:SEO -- posted at: 12:41pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Looking Back on the Early Days of Search
  • Google Confirms November Local Update
  • Improving Content Focus
  • Interstitials Can Block Indexing
  • How Irrelevant Links can negatively Affect Content Focus

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day.

09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results.

21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus.

25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them.

29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

iTunes and the Dojo Radio iPhone App!

Direct download: BAB-224-1.mp3
Category:SEO -- posted at: 11:41am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Local Search Survey
  • Google Maps Dominant Local Search Tool
  • SERP Eye Tracking Survey
  • No Click searches reaches 50%
  • Benefits of SERP Out Analysis
  • Are Meta Descriptions Important for SEO?
  • BBB Bad Reports on SEO discussion

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media.

00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search.

15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance.

28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results.

32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year.

37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion.

47:02 BBB discussion: Zara asked if BBB reports affect rankings.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-223-1.mp3
Category:SEO -- posted at: 12:15pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search
  • Local Algo Update
  • Is Reciprocal Linking Good for SEO?
  • Disavow
  • Bing Has Been Doing The BERT Thing Since April

The full video

:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

01:22 Misquoted And Misunderstood Why The Search Community Don't Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda.

10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords. 23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

34:05 Disavow Tool: The panel talk about using the disavow tool.

41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-222-1.mp3
Category:SEO -- posted at: 11:57am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • What is Semantic Copy for Websites?
  • Mobile First Indexing Announcement
  • Are Hamburger Menus UX Friendly?
  • BERT Indepth

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-221-1.mp3
Category:SEO -- posted at: 12:05pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Optimizing for BERT
  • Google Might Discover Entity Relationships Using 3rd Party Sites
  • Majestic SEO Topical Trust Flow
  • Google Taxonomies and Ontologies
  • Is Google Using Neural Networks to Identify Intent
  • Difference between RankBrain and BERT
  • Using Google Trends in Keyword Research
  • Using Conversion to Prioritize Keywords in Keyword Research
  • Using PPC Conversion to Prioritize Keywords

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can't optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers.

00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships.

05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow.

06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds.

14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent.

16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries.

21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords. 25:20

25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients.

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-220-1.mp3
Category:SEO -- posted at: 1:46pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • What are Word Vectors?
  • Using Google Image Search to Identify Categories
  • Related Entities & the Question Graph
  • How Venice Update Affected SERPS & Location Based Search
  • Image Search Optimization
  • X Frameset Option Header

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:17 What are Word Vectors?: Terry Talks about a page he discovered called "Introduction to Word Vectors".

05:12 Using Google Image Search to Identify Categories: Bill tips for using Image Search to Identify. Terry added that you can also find site categories using Topical TrustFlow.

10:46 Related Entities & the Question Graph:More discussion of finding related entities and questions in a SERP and the questiongraph powering the questions in the SERP.

13:50 How Venice Update Affected SERPS & Location Based Search: Bill discusses Local Search and Location Based Search.

23:55 Image Search Optimization: Panel discusses optimizing Images for Image Search. 32:20 X-Frame-Options Header Deprecated: Terry discusses the deprecated header.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-219-1.mp3
Category:SEO -- posted at: 11:54am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • SERP Out Analysis and History of Universal Search
  • Is EAT a Ranking Factor?
  • Is Google Responsible for the Validity of Facts in Searches?
  • Implementing Keyword Research in 2019
  • LSI Keywords Revisited
  • Using Ontologies & Categories in Keyword Research
  • Natural Language Processing & Voice Search

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search.

08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny.

18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40

Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below.

28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research.

43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research.

48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain.

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-218.mp3
Category:SEO -- posted at: 1:32pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Paid Links Still Going Strong
  • Voice Search Past and Present
  • Universal Search Patent Updated
  • Search Patent
  • Personal Assistant Announcement at Google IO
  • Google GMB Listing Verification
  • Google GMB Listing Service Area
  • Google Reviews

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-217.mp3
Category:SEO -- posted at: 1:31pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • SEO Myths and Critical Thinking
  • More on LSI Keywords Bill?
  • The SEO Skills Debate Continues
  • Value of Hiring an SEO Agency
  • Twitter Chat
  • NoFollow was Always a Hint not a Command
  • YouTube Channel Subscription Program
  • Contacting Paid Platforms
  • Google's October Core Update
  • Value of Ranking Reports

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking.

2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense

08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations.

14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency.

17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion.

27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats.

31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement.

37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube.

39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook.

43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected.

50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

 

 

iTunes and the Dojo Radio iPhone App!

Direct download: BABH-216-final.mp3
Category:SEO -- posted at: 11:33am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Email Spam and Proper Outreach
  • Google and click data – is it a ranking factor?
  • Knowledgebase Trust
  • Correlation is not Causation - the Debate Continues
  • Value of Ranking Reports
  • More EAT Discussion in the Community
  • Discussion on Conferences

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:19 Email Spam and Proper Outreach: Doc started the discussion talking about email spam and phishing which broadened to include tips on proper outreach.

1:58 Google and click data – is it a ranking factor?: The panel discussed David Harrys post. For the most part the panel agreed with David' Harry's post, however, Terry noted that the same data could be part of query analysis where he noted that SERPs can fluctuate radically because of the seasonality of the product and the fact that SERPs become more transactional during the Christmas buying season and the same data may be part of session and query analysis.

11:24 Knowledgebase Trust: Bill on patents Google has but doesn't use in ranking. He mentions and details what knowledgebase Trust as an example of such a patent.

12:31 Correlation is not Causation - the Debate Continues: Doc expresses his amazement to the fact that SEO's continue to mistake correlation for causation. Terry noted that this would not be the first time that Rand Fishkin has made that mistake.

16:31 Value of Ranking Reports: Doc and Terry debate the value of ranking reports.

20:56 More EAT Discussion in the Community: The group discuss EAT (Expertise, Authority and Trust) after Steve declares he's tired of the discussion in the community.

23:48 Discussion on Conferences: The group discuss conferences with Steve making the best point that he prefers events like seminars and tradeshows because there are more potential clients attending.

 

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-215-Final.mp3
Category:SEO -- posted at: 10:44am EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Recent Ranking Factors Survey
  • Is Google Scholar and the Like Affecting Citation Diversity
  • Google Mission Statement
  • New rel=ugc and sponsored attributes!
  • The Internet as a Sales Tool
  • Business Networks as Toll to Build an SEO Business

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:34 Recent Survey on Ranking Factors: A recent survey of SEOs on Ranking Factors discussed the misinformation contained, the value of these surveys and more.

8:19 Is Google Scholar and the Like Affecting Citation Diversity: Bill started this discussion noting the research report he read indicated that internet resources and references are affecting the diversity in research citations.

12:59 Google Mission Statement: The panel talked about the evolution of the Google mission statement.

15:09 New Rel= attributes: A spirited discussion about the new attributes. Do they really anything more than a suggestion of the webmasters intent?

23:02 The Internet as a Sales Tool: Discussion on the internet as a sales tool.

27:00 Using Business Networks as a Sales Tool: Primarily Steve and Bill discuss their experiences in using business networks to build your business.

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-214-Final.mp3
Category:SEO -- posted at: 2:01pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Our Experiences in the Early Days of SEO
  • LSI Keyword Misinformation
  • Hiring an SEO
  • Loyalty on the Web? Not According to Terry!
  • Terry Ranting About Facebook Becoming a Paid Network

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:28 Our Experiences in the Early Days of SEO: Bill started us off talking about how in days past he visited an SEO Forum to start his day and asked the rest of the panel what their experience was with SEO. 2:10 LSI Keyword Misinformation: The panel has discussed misinformation and critical thinking in this and past and will definitely be discussed in future shows. Bill has a major peeve about the term "LSI Keywords" and the misinformation that gurus touting it spread. 4:26 Hiring an SEO: The panel talked about things consumers should look for when hiring an SEO with Terry questioning the industry's "caveat emptor" attitude. 15:35 Loyalty on the Web: Discussion starts off discussing the lack of information many businesses have about critical metrics for their business. Terry added that he felt that loyalty was near non-existent for websites because people shopping online are often using price as an important or prime criteria during a customers product discovery phase. 18:17 Terry Ranting About Facebook Becoming a Paid Network: Terry has yet another rant about how Facebook has Become a Paid Network. This led to a further discussion about how the panelists use other Social Networks.

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-213.mp3
Category:SEO -- posted at: 6:08pm EDT


Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • SEO's history of having side projects and websites
  • Selling Domains
  • Government website development and SEO

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:34 SEO's history of having side projects and websites: SEO's have often had websites they use to test theories, earn cash developing a side project or using affiliate programs.

1:39 Selling Domains: Terry Talks about his early forays into selling domains.

3:11 Government Website Development and SEO: The panel discusses Government website development and SEO

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-212.mp3
Category:SEO -- posted at: 5:47pm EDT

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Does EAT Matter?
  • Value of Ranking Reports
  • Self Proclaimed SEO Gurus
  • Bill Discusses New Query Context Patent
  • Amazon Marketplace
  • Bill Discusses New Patent on Augmented Search Queries

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:45 Does EAT Matter?:Discussion on whether EAT matters or even exists.

13:01 Value of Ranking Reports: Doc and Terry debate the value of these reports due to softwares inability to emulate Google mainly due to the use of searchers location in many SERPS.

14:40 Self Proclaimed Gurus and Experts: Doc and Bill rant on SEO Experts.

15:30 Re-writing Queries: Bill discussed another patent that re-writes queries based on session queries and history. Discussion included Brands and Google being brand centric

23:10 Amazon Marketplace: The guys discuss the Amazon Marketplace in particular the positives and negatives.

30:35 Re-writing Queries: Bill discussed another patent for augmented search queries that uses words on your website, schema markup etc. to improve SERP.

iTunes and the Dojo Radio iPhone App!

 

Direct download: BABH-211-Final.mp3
Category:SEO -- posted at: 1:39pm EDT

Show Notes and Links
Directors Cut: This is the first podcast from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

  • Tumblr Sale
  • Yahoo! lets remote workers go
  • Streamyard as a YouTube Hangouts replacement
  • YouTube Channel Monetization
  • Keyword Research and Optimization Strategies
  • Google Adwords Comparison Ad Policies

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central.  Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general.
3:40 Yahoo! Lets Remote Workers Go:  Discussing Yahoo! letting remote workers go.
6:50 Streamyard Hangout Replacement: Group discuss this as replacement for YT hangouts.

13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels.

18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase.

33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons.

34:58 Zara's Thanks: Zara thanked the hosts for the help they've provided her over the years and how other SEOs advice often doesn't agree with us. The group's opinion was that many SEOs are still using the same methods and techniques hat were used for "phrase search" when the reality is Google search and to a lesser degree all search engines are entity based.

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Category:SEO -- posted at: 12:39pm EDT

Testing is a time honored tradition with SEO's from the days when infoseek provided the exact point at which the repetition of phrases, keyword stuffing images and other spamilicious activity would get you penalized and the penalty was simply it did not accept the submission! That's a test.... some "testing" is based on correlation and conjecture as to causation or an SEO theory and verification of the theory by reaching a benchmark or goal indicating verification of the theory.

SEO tools and Organizations like the Moz can do the big "tests" determine correlations between ranking and SEO techniques but in the end.... testing "the pack" means the correlation found is determined by the skill of the SEO and web development implementers in the pack.

If a design trend (like big asse sliders and images at the top of home pages and blog posts) is a "page quality" and/or a conversion menace everyone following that trend is being affected the same way so the data is to some extent skewed by everyone making the same mistake.

The Hangout Video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital, Eric Enge General Manager of Perficient Digital is and Dr. Pete/ Pete Myers Marketing Scientist at the Moz and Steve Plunkett an SEO for hire in Dallas.

Deconstructing Google Algos 3:33: Dave kicked the debate off with a quick descriptions of testing that deconstructing of a Google algo and why and how these tests can be skewed by query space and classification. The panel covered correlation studies and other large scale tests/studies.

SEO Private Testing 23:50: Dave started this segment with a discussion of testing on a single site, split testing on a page, and annotating all activity on a site as other methods of testing.

SEO Testing 39:45: Dave asked the panel what have they learned about how to do SEO testing and/or learned about SEO from doing SEO testing.

Direct download: SEOTesting.mp3
Category:SEO -- posted at: 2:38pm EDT

Search Geeks Speak Directors Cut: David and I have been doing these deep dives on the raters guide for many years and have found them very useful in making, to a lesser degree, adjustments to our SEO techniques, however, it is a big part of the content strategy because if Google is saying to raters rate this lowest if you see this on the website... I think it is a good idea not to do that on your website! I hope you enjoy the video or audio as much as we did making it! The Hangout Video:

Highlights

Introductions: Jennifer Slegg of The SEM Post, Bill Slawski blogs on SEO By the SEA and Director of SEO Research at Go Fish Digital and Doc Sheldon Doc is the owner and editor of Search News Central and copy and technical SEO company Intrinsic Value SEO and Ammon Johns.

Are these Ranking Factors: The panel discussed how they explain to clients and other SEO's what the raters Guide is and what is it used for.

7:24 - Jennifer Slegg's Executive Summary of Changes: Like many on this panel Jennifer has been analyzing the Guide for years. What is the purpose of the page and reputation of main content creator/authors as well reputation of site were at the top of her list. Terry mentioned that they had added sharing as purpose of a page. 13:24 - Ammon Johns on copy, usability and Machine Learning: Ammon discussed how Google uses the raters assessments for use with in their Machine Learning systems to improve and assess the Machine learning Algos. Bill and others discussed how the raters are part of the machine learning framework.

20:58 - Discussion of Authorship: New stress on expertise and reputation of content creators not just the website. Bill talks about knowledgebase trust. There are a lot of tips for establishing reputation for authors

30:45 - Low Quality Pages: YMOYL pages need more trust and expertise. No expertise should be almost always low quality. Safety has been added to the YMOYL pages because of misinformation about safety (fake medical info). New emphasis on POP (Purpose of Page) and accessing clickbait title accuracy (likely to filter fake news).

48:55 - Deceptive page design and low page quality traits: Jennifer started the discussion outlining some of the deceptive tactics like disguising ads or affiliate links, distracting content, copied content

101:50 - List of Most Important Factors: Jennifer details the changes indicated in this new list which led to a discussion of beneficial purpose of page and value add. Terry and Dave took the position that value add was a page to page comparison whereas beneficial POP was about intent of user and website.

1:15:00 - Raters Guide For Future Proofing Your SEO: The discussion turned to how the Panel uses the rater guideline to adjust their SEO activity which Dave & Terry have been advocates of Future Proofing stressing its importance in the Dojo from the first day forward. Basically SEO future Proofing is taking info like the raters guide and using it to adjust your SEO activity going forward because as Ammon pointed out our recommendations should be useful for years not months. Show Notes and Links

Resources You may find helpful for knowledge and future proofing.

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Direct download: Raters_Guide.mp3
Category:SEO -- posted at: 11:13am EDT

Search Geeks Speak Show Notes and Links

Technical SEO Audit Tools

Screaming Frog: Crawls a site and collects data and identifies issues. Screaming Frog will crawl M's of URLs if the data is stored locally. SiteBulb: For larger sites DeepCrawl: For larger sites Google Knowledgegraph Search API: Bill uses it to get entity information Google Trends: Terry uses this to find audiences and better understand search intent SEMrush: Terry and David use SEMrush for high level views of a site. Terry uses it primarily for SERP out analysis in Technical SEO Audits.

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Category:SEO -- posted at: 11:28am EDT

Introductions:

The panel this week included Steve Bonin, David Harry, Steve Plunket, Doc Sheldon, Terry Van Horne, Kevin Doory, Katherine Parsons, Blair Urquat and Bill Slawski who are either members of the SEO Training Dojo or Friends of the Dojo. We would like to thank them for joining the hangout (some were in and out) and for sharing!! Checkout the highlights, T's thoughts and show notes for links to posts the panel discussed and the highlights which "roughly" give the time where the highlight occurs in the podcast. This week the panel discussed Speed of site as a ranking factor with a Mobile First Index; Mobile First Index and Mobile Friendly Design; SSL as a ranking factor started a discussion about privacy and a webmasters RIGHT to collect some info; Flat Architecture and Click Depth; SSL migration; SEO's should become Video Marketers post by Google and more SEO Tips.

Highlights:

Introductions.... 12:45 Speed of site as a ranking factor: Bill shared about finding AMP Pages in desktop results so it seems that the Mobile First Index may be influencing desktop. 17:35 Mobile First Index and Mobile Friendly Design: At this point the site speed debate morphed into a discussion on the limitations of WordPress THEMES to use friendly Mobile design and how Google MAY use speed as ranking factor more with Mobile First Index. 26:15 SSL as a ranking factor: started a discussion about privacy and a webmasters RIGHT to collect some info 31:28 Flat Architecture and Click Depth: Dave started the discussion on flat architecture and click depth. The discussion started with the fact that many SEO's confuse architecture with URL structure. Terry discussed how HUB page or HUB design is one way to guarantee 3 clicks from SERP to task fulfillment. 44:00 SSL migration: discussion was started by Steve Plunket sharing that it took about 2 weeks to index and bounce back in rankings. 44:30 The SEO's should become Video Marketers post by Google: The consensus was that there was brand lift from banner advertising etc. Terry added that there is also a lot of benefit from videos such as better conversion especially for touchy feely products videos should improve conversion. Dave and Terry went on to discuss how they used Video to enter SERPs. This technique works very well in blended SERPs. Next this discussion moved to how video sites like YouTube are the preferred search destination for teens, tweens and younger people. Illustrating younger people are better targets and video popularity trenss will only likely to improve. Steve asked how we get clients to buy in. Terry and Dave made the point that the expectations of people using YouTube are different than people watching a commercial on TV. Make it informative was the consensus.

T's Thoughts:

Speed of site as a ranking factor is a controversial topic for SEOs and you'll likely see that debate heat up as the Mobile First index is rolled out! Using the site speed metric as ranking factor makes far more sense for a mobile first index. The fact this is rolling out slowly with alerts to webmasters when it occurs could mean that Google is running some sort of program to establish a "baseline" Quality Score for the mobile version of a site. The rollout of the Mobile First Index would seem to be a similar situation to Panda and Penguin where we saw these updates rolled out slowly. If that is the case be ready for considerable flux as new layers are added to the algo using data from machine learning. John Mueller recently posted in Social Media that incremental improvements to site load could be beneficial to rankings which would make sense if site speed is part of the Quality Score. IMO, Quality Score is also where Google uses machine learning extensively to gain insights into what to add to these updates to algos like Penguin and in particular Panda. My thoughts, and the consensus of many on the panel is that responsive design does not necessarily mean it is Mobile friendly and IMO, a Mobile First Index means that SEOs now need to access the affects of Mobile design not only Google but users who increasingly use our sites on a smartphone! Smartphone usage is only going to increase so it's time to review our responsive design and access the impact of resizing large images on the fly using height and width instead of providing the appropriately sized image for the device, forms where design breaks on Mobile etc. SSL just don't get me started... life's too short! Just another way for the EU to POSSIBLY indirectly tax the world. I think it's a joke that people believe the EU will try and invoke their stupid laws on small North American businesses. I think a webmaster deserves to know how a user is using their site so they can improve it. GDPR is just more indirect taxation BS from the EU! Those who think they will prosecute US and Canadian small businesses when those stupid laws are not applied in their jurisdiction... there's a saying about sharp tools and toolboxes, IMO, it applies here. It's a sort of scare mongering! Maybe my feelings about this are influenced from a similar situation in the past. I heard the same BS when accessibility laws were passed in the US about a decade ago. Yet to hear of any Canadian company being sued or any sort of litigation... those selling it were implying it was a sure thing. It is no surprise to me that ambulance chasing lawyers in the US are suing people based on these old out dated laws...that'd be par for the course wouldn't it? As to logs infringing on people's privacy, personally... it's worked for over 25 years because IP addresses change and there is no identity info transfer in an IP (which could have several other users using the same IP).... and the only way to provide any PERFECT protection for peoples privacy is to instruct them to unplug the modem/internet cuz if someone is looking to sniff IP's it won't be at a website with no transactions! That is the last place they'd be looking to do it from!! It's overkill in epic proportions! I understand as soon as a website is collecting ANY info SSL should be used. I won't even go into how confusing it must be to newbies who see Google saying site speed and SSL are ranking factors. One directly affects the other negatively ie: sites slow down on SSL! Personally, Google's ads are the slowest element to load on most pages hence they want site speed! SSL sites makes it easier to manage the Google analytics scripting and deters remote scripting of the script. Both of these factors affect webmasters negatively and benefit Google. Google calling these ranking factors IMO, is a stretch! They don't work like any other ranking factor I can remember today! Flat architecture has been the basis for my architecture design from day 1... even before I ventured into SEO. The reason? Simple! Usability and enhanced navigation. On large sites achieving 3 click task fulfillment is only possible through a flat architecture. Basically..... main navigation contains top categories. Categories should, at the very least, contain all sub categories. I would also include specials, closeouts, product reviews and any related posts that enhance the sale/close usually chosen through category of the posts. Sub category pages have all the products in the sub with links to related subs like drum accessories linked to from. So as an example for drums... they'd be in the Percussion category, the drums subcat would link to the drum accessories, foot pedals, cymbals etc. and the subcats listed on drums link back to drums in both breadcrumbs and in the copy. Also on the drums page would be links to brands, however, I don't always link to all brands in a category because sometimes the number of sub categories and brands can overwhelm the user and they are unable to make any choice!

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Show Notes and Links Some we may not have discussed but are good to see anyway!

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Direct download: TWIS-S2-E23.mp3
Category:SEO -- posted at: 5:44pm EDT

SEO Dojo Radio The group kicked off with Anne talking about a program she is trying that enables you to leverage video in a marketing campaign. Tim asked about newsletters and if the video program would be worth a look. Bill Slawski joined the group and we discussed Bill's post titled ranking factors. It seems Bill had his snarknado on because after receiving kudos from the group for not including NON BS factors and his sensible approach to implementing SEO to achieve maximum visibility on the post. Bill went on to share his motivation for the post (beyond training material for his employer) and in his feelings about Brian Dean's posts on Rankbrain and Google Ranking Factors. Bill's share started the group down the path to discussing how they choose the content they read. Terry apparently thinks SEJ should be avoided, however, Doc disagreed saying Danny Goodwin (past editor of Search Engine Watch) had improved it substantially. The group went on discussing Rankbrain and in particular how misleading posts tried to share how to optimize for Rankbrain. Eventually the group moved on to "Mobile First" index and crawling and Bill shared some info on what it means and doesn't mean for desktop ranking. Bill also shared that Screaming Frog will crawl larger sites due to a setting to increase memory or store it on disk! It turns out Anne is experiencing issues with gmail where people who were invited to gmail who had a "." in their name were receiving email for people w/o the dot in their name. Terry shared how these sorts of unfixable glitches aren't new and gave 302 hijacking on all Search engines as an example. As the group signed off Terry went on a rant about the new policy by Majestic SEO where accounts that aren't used for 25 days will be deleted if the user doesn't login.

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Category:SEO -- posted at: 1:20pm EDT

 

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Category:SEO -- posted at: 10:15pm EDT

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Category:SEO -- posted at: 6:27pm EDT

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Category:SEO -- posted at: 6:17pm EDT

 

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show topics

The StoneTemple Event
Panguin tool for Update events on Google analytic timeline
Bill; Seobythesea.com ~ the Panda Patent
Google Panda topical authority content update 2014 case study
panda booster
pandarisk.com

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Category:SEO -- posted at: 1:25pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, David and Steve hosted "the Regulators" SEO and Social News Hangout covering Ebay Penalty:Panda or manual?; The Panda Panic!; SEOs sued over breaking Google Guidelines; Twitter wants more video; SEO data doesnt match Reality; indirect SEO benefits of guest posting; content based SEO strategy will eventually fail and more!

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Category:SEO -- posted at: 4:49pm EDT

 

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The Regulators SEO Podcast March 13th 2014

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Category:SEO -- posted at: 5:35pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve, Terry and David were joined by Ammon Johns adding who managed to add his bit to the chaos and goofing around. The guys went over the Search and Social Media events in the news this week which had lots of high lights and low lights!

This week on the Regulators Ammon, Terry, David and Steve discussed How a hacker Used Google+ Local to intercept FBI and Secret Service calls; Googles Mobile ordering ahead patent; Google scraper tool; Google penalty for new site; Consider back link cleanup; 5 Examples of Spam Link Building Tactics Done Right; Google off topic links disavow and more.

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Category:SEO -- posted at: 3:23pm EDT

 

 

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Category:SEO -- posted at: 2:16pm EDT

Welcome to another episode of SEO Dojo Radio! This week Ammon Johns, Doc Sheldon, Lee Beirne, Barrie Moran, Rob Wagner and more joined an inpromptu hangout! "The Irregulars" or as Barrie dubbed us Silver Surfers (lots of old fogies on the panel) discussed the Search and Social Media events in the news this week!

This week they rapped for a few hours about When Social Media Goes Public, Who Is Served?; Google GEO developers blog announces new embed that will eventually have competitors included; It's all Going Not Provided; After the Tracking Cookie : A Web War Without End?;  Toyota Collaborator with Google+; According to Yandex Links are Dead!!;  Google Adds Cars To Knowledge Graph; Good post on why popover/ups increase conversion and why that's bad.... and more!

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Category:SEO -- posted at: 6:07pm EDT

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Category:SEO -- posted at: 3:19pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and Justin continue using the hangout format to record their rants and comments on the Search and Social Media events in the news!

It was a slow week but the guys did get around to talking about how It’s now Easier to Administer Promotions on Facebook; PLA CPC Trend Study by Marin; Google Palestine Hacked; the 5 Questions With HomeAdvisor.com; Keyword Tool Replaced by Keyword Planner; Facebook Drives 2X traffic as Twitter to Parsely News clients; YouTube to shelve video responses due to extremely low click through rate and more!

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Category:SEO -- posted at: 3:42pm EDT

 

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Category:SEO -- posted at: 5:11pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David, Justin and our special guest, Ammon Johns, discussed Search and social news in a hangout as well as the usual podcast format.

It was a slow week but we did get Google's Matt Cutt's talking about the disavow tool; the guys discussed the deterioration of Google organic results; recovery from the 3 Ps...hehe phantom (sigh must we name everything) and more from local search to machine learning. It was great having Ammon sit in and an awesome surprise to have Justy back!

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Category:SEO -- posted at: 9:46am EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and our special guest, Jim Hedger, discussed Search and social news in a hangout as well as the usual podcast format.

It was a busy week with Google announcing in-depth pages and a whole bunch of other goodiness from Pinterest and the social realm as well. While we did miss ol Justy, it was a great time none-the-less. Enjoy the show!

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I hope these new changes are something you enjoy. Youb better because now we have to actually get dressed FFS. Leave us a comment with yer thoughts.

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Direct download: Regulators-August82013.mp3
Category:SEO -- posted at: 11:51am EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, Justin and David discussed Search and social news in a hangout so in the future there will be both a podcast and video of the Regulators!!

This week the guys did the show in a Google+ hangout discussing all the talk about the changes to Google guidelines; M$ DMCA's itself!; SEO Tips from Bing; Anchor text is out?; Google and Net Neutrality; a discussion on the Technical SEO forum on quick meta refresh and more!

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Category:SEO -- posted at: 11:27am EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry,Justin,Steve and David rapped about Search and social news for another hour of SEO Dojo Radio hilarity and chaos!

This week the boys discussed spam on many levels and types; Google+ Hangouts; Google Panda Updates; Social as the new SEO; the steady degradation of Google Search quality and more!

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Category:SEO -- posted at: 1:50pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve was busy on the Homestead so David, Terry and Justin yakked about Search and social news producing another hour of SEO Dojo Radio goodies.

This week the guys talked about Google new +1; the usual penguin, panda and Google algo update news; how Google sees your website; spam, spam and more spam!!; Moz anaul ranking factor roundup and other goodies.

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show topics

David Harry: Dealing with Google Penguin algorithm problems. (a 'definitive' tongue in cheek guide from ME)

Diagnosing; pretty easy. Got shit links? Lost traffic around known date? Congrats. You're the lucky contestant on ‪#‎craphatcomesbacktobiteyouintheass‬

Recovery; Stop being an idiot. If it looks like shit, smells like shit? Probably no need for a taste test. Start nuking. (extra tip; don't let the jackass that built them, work on removal). Then wait for next refresh. If you don't go broke first.

Futureproofing; shit or get off the pot. If you don't have the savvy to marketing in the modern world? Got get a job at the closest factory.... because 'manufacturing' seems to be your thing...

 Anyway... there ya go. No need for any more posts on the topic. I have no written the 'ultimate guide'.

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Direct download: Regulators-july112013.mp3
Category:SEO -- posted at: 9:08am EDT

Welcome to another episode of the Regulators on SEO Dojo Radio!! This week all the guys were present!

This week Justin Parks, Terry Van Horne, Steve Gerencser and David Harry talked about FTC letter to Search engines, the recent Penguin update;Negative SEO; Google drops the Tide search operator; the local carousal and more on SEO Dojo Radio's news show!

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Direct download: Regulators-june282013.mp3
Category:SEO -- posted at: 5:47pm EDT

Welcome to another episode of the Regulators! This week the guys were in rare form with the Penguin being the topic of the day!

This week Justin Parks, Terry van Horne, Steve Gerencser and David Harry talk about the recent Penguin update, some Google image SERPs; Bing had an update and more on SEO's speciiest news show!

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Direct download: Regulators-May302013.mp3
Category:SEO -- posted at: 2:26pm EDT

Hello and welcome to another episode of the Regulators! This week the guys were as crazy and irreverent as they always are.

This week JP, T, SteveG and the gypsy talk some Googly events a little Social and some Yahoo! news as they bought T's favorite blogging site Tumblr! Press play and take a load off!

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Direct download: Regs-5-23-2013.png
Category:SEO -- posted at: 6:04pm EDT

Hello my weary SEO web warrior, it's time to relax and listen to the web's craziest podcast hosts; the Regulators.

The entire gang is in da' house this week and ready to roll. We've got a ton of goodiness on tap this week that runs the gamut from Bing, to Pinterest and of course, Google. We're still awaiting the next big Panda, so we pass the time. Anyway, enough babbling, hit play and enjoy!

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Direct download: Regulators-May092013.mp3
Category:SEO -- posted at: 2:40am EDT

Here we are again with another look at the the lighter side of SEO News! Not!!

It's been a busy week for the guys with Steve building the new homestead Dave and I working on the Dojo and SEO Pros. Justin needed a holiday... lucky bastard! So David, Steve and Terry covered some Google news, some happenings around the web and T's new project SEO Pros. Enjoy and lets get the party started!

The Regulators

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Direct download: Regulators-May022013.mp3
Category:SEO -- posted at: 8:28pm EDT

It's that time!! Yes, everyone's fav hot heads are back!

While we're waiting on something resembling spring here, why not just sit and bitch right? That's probably the plan this week as it is lookin' particularly googly this week and ya' know how that get's the boys going. We've not seen any word on the next (big?) Google Penguin update, but that won't stop us from bitching. So let's git 'er on!

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Direct download: Regulators-April252013.mp3
Category:SEO -- posted at: 2:48pm EDT

Hey there.. welcome back for another week!

It was indeed a reasonably interesting and busy week out there and we've got plenty to keep us, and you, busy for the next hour. From naked knowledgegraphs and bipolar medical records to dealing with 404s and more. We even tried to do a few non-Google things.... can be trying though.

Onwards...

 

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Direct download: Regulators-Aprl112013.mp3
Category:SEO -- posted at: 2:48am EDT

 

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Direct download: Regulators-April-04-2013.mp3
Category:SEO -- posted at: 4:04pm EDT

 

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Direct download: Regulators-Jan242013.mp3
Category:SEO -- posted at: 12:48pm EDT

Hello my friend and welcome to another edition of the Regulators; for grumpy old men talking search.

We're into our second show for 2013 and while it was a bit of a quiet week out there, we should still have enough to keep us rambling for a while today. I mean, come on, Facebook Graph Search, (and Google's impending doom lol) should keep us going for a while on it's own right?

Oh and we're always gathering feedback about what we do here. If you have a few seconds please do leave a comment as to what you like, dislike or think can be improved about the show. Thanks.

Onwards...

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Direct download: Regulators-Jan172013.mp3
Category:SEO -- posted at: 10:53am EDT

Hello and happy new year to everyone! Dave here, it was a nice break for the boys but we know deep down; ya can't live without us (delusions are fun huh?).

This week on the show we're going to be getting into a whack of stuff, at least judging from the notes. As always things will likely wander as we've 3 weeks of pent up rants. I hope the new year bodes well for ya and I look forward to another year of ranting and rambling here with the other regs!

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Direct download: Regulators-Jan102013.mp3
Category:SEO -- posted at: 2:45pm EDT

 

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Google: How Competitors Can Sabotage You

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Direct download: Regulators-Dec202012.mp3
Category:SEO -- posted at: 6:30pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! Terry, Justin, Dave and Steve are wrapping up the weeks SEO and Social Media news for the week!

The Regulators

This week the Regulators discussed how 90% of GWT messages are about blackhat; SEO: the inconvenient truth; Google's Authorship Fail; Google Communities; Larry Page Interview; Zynga and Facebook on the outs; APIgate; David Iwano's post on Google's Hotel Finder's Impact on Organic results and more!

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90% of GWT messages are blackhat

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Direct download: Regulators-13-Dec2012.mp3
Category:SEO -- posted at: 4:36pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! Webmaster T, JP, theGypsy and Stevie G are discussing the weeks SEO and Social Media news and happenings for the week!

The Regulators

This week the guys rapped about Google Webmaster Tools and analytics security hole; GWT add "not selected"; relationship marketing; lead generation crooks; Facebook is a ghostown; news keyword tag; short content; pony update; Apple asks for help fixing maps; PrWeb blunder and more!

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Direct download: Regs-28Nov2012.mp3
Category:SEO -- posted at: 4:21pm EDT

 

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Non Panda Update

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Direct download: Regulators-Nov212012.mp3
Category:SEO -- posted at: 5:00pm EDT

Welcome to another episiode of the Regulators on SEO Dojo Radio! Your hosts David Harry, Terry Van Horne, Justin Parks and Steve Gerenscer discuss the Social and SEO news of the week!

The Regulators

Disavow Tool discussion; Panda whining on Google webmaster forums; China Blocks Google...yet again!; More FTC attention for Google: Google Previous Search used 0.3% of searches; Personalized search; Twitter hires another Google Exec; Facebook adds Relationship Page; More HiJacking stuff from Dejan SEO; Google's John Mueller on 503; Google Looses in court; Why you shouldn't use Google disavow tool; Googlers not using G+; Mobile usage study, Matt Cutts video on Guest Blogging and more!

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Matt Cutts on guest blogging

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Direct download: Regulators-Nov152012.mp3
Category:SEO -- posted at: 3:02pm EDT

Welcome to another episiode of the Regulators on SEO Dojo Radio! Follow David Harry, Terry Van Horne, Justin Parks and Steve Gerenscer on the trail of Social and SEO news of the week!

The Regulators

This week the Regulators covered the 4.1 Panda Update refresh; Negative SEO; 94 Percent Of Teachers Say Students Equate “Research” With Using Google; about 4square SEO!; Negative SEO via search engine submission?; Rel=author... a ranking signal?; New navigation at Google; reachability scores; your guide to Social signals for SEO; Failed Google SERPs and more!show topics

4.1 Panda Update

Should I structure my site using subdomains or subdirectories?

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Direct download: Regulators-November082012.mp3
Category:SEO -- posted at: 6:04pm EDT

SEO Dojo birthday bash with Eren McKay, doc Sheldon, Wissam Dandan, Marj Wyatt, Eric Wu and Justin and Jake Parks.

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Direct download: SGS-Dojo-crew-Nov052012.mp3
Category:SEO -- posted at: 2:08pm EDT

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Direct download: Regulators-Nov012012.mp3
Category:SEO -- posted at: 2:33pm EDT

 

Search Geeks Speak with Miranda Miller and Thom Craver

Miranda Miller is Content Marketing Manager at TopRank Online Marketing and a Search Engine Watch contributor and Thom Craver is the Senior Technical SEO Manager at TopRank Online Marketing. He has been coding HTML since 1993 and has been involved in search marketing since 1999.

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Miranda Miller

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Direct download: SGS-SEWgang-Oct302012.mp3
Category:SEO -- posted at: 5:19pm EDT

Welcome to SEO Dojo Radio! This is just another episode of the Regulators where JP, SteveG, the Gypsy and Webmaster T dish ya' the Social and SEO news of the week!

The Regulators

This week the Regulators talked about don't start a campaign on a Friday!; Yelp buys Qype; Yelp Review sting; Google's 3rd Qtr surprise; Fairsearch EU; Facebook Mobile results sends stock soaring; How to forecast the future value of SEO: Dave Naylor's GWT wishlist; happy birthday unprovided; Google Users 3x as likely to be logged in than bing users; Twitter founder Tweets allow humanity to behave as one; Searchmetrics Pinterest study and more!

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Direct download: Regulators-Oct242012.mp3
Category:SEO -- posted at: 12:49pm EDT

 

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Duck Duck Go video

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Direct download: Regulators-Oct182012.mp3
Category:SEO -- posted at: 12:40am EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! Steve was working on his new Tennessee homestead and JP had something come up but did join Dave and Terry for a go at the SEO and Social news of the week. Terry has dedicated this show to his pal Barry Donnelly.

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Matt Cutts on Guest Blogging for Links!

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Direct download: Regulators-Oct112012.mp3
Category:SEO -- posted at: 12:40pm EDT

Welcome to another episode of Search Geeks Speak on SEO Dojo Radio! Today Dave and Terry are interviewing "the Worlds Greatest SEO" Darren Slatten AKA SEO Mofo on web development and search engine optimization.

The Worlds Greatest SEO Darren Slatten AKA SEO Mofo

During the interview Dave and Terry talked to Darren No Country for Advanced White Hat SEO Specialists. Next they discussed why is it 10x harder to make a living from purely white hat SEO consulting? The interview moved on to where does SEO fit into the (website) development cycle? SEO forstartups: How is it different from SEO for established sites? Dave and Terry went on to ask Darren "If you want to be taken seriously in hacker circles, don't call yourself an SEO. What *do* you call yourself then?" and "WordPress: good or bad for SEO?". Continuing on they discussed competitive analysis discussing when is it useful vs when is it a waste of time? Lastly Terry and Dave wanted to discuss why Matt Cutts wants us to stop blocking Googlebot from accessing our JavaScript and CSS (cite). Good idea or bad idea? Does Google really understand JavaScript? and Risks vs rewards of being a "maverick"--i.e., doing things differently, writing custom code instead of following the beaten path.

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Direct download: SGS-DarrenSlatten-Oct12012.mp3
Category:SEO -- posted at: 12:53pm EDT

 

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Direct download: Regulators-Sept272012.mp3
Category:SEO -- posted at: 1:15pm EDT

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Direct download: Regulators-Sept202012.mp3
Category:SEO -- posted at: 12:06pm EDT

 

The Regulators

This week the guys started off by discussing some changes to the show format and then went into Borker Gets 4 yrs; EMD declining; Facebook to do Search; Bing search share hits all-time high; Bing vs. Google; Amazon Refuses Paid Product Listings; Google's Emanuel Update gets DMCA transparency site; Google sued in Germany; Google Course Builder; Dave's Search Visibility bowl and more!

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Direct download: Regulators-Sept132012.mp3
Category:SEO -- posted at: 5:49pm EDT

Welcome to another episode of Search Geeks Speak on SEO Dojo Radio! This week Dave and Terry interviewBill Slawski ofSEO by the Sea blog. Bill is often seen on Google Plusand is currently Senior SEO consultant at Webimax.

Transition Rank patent, Google deCarta patent buy and more w/Bill Slawski

Be prepared for lots of geekery as Dave, Terry and Bill Slawski discuss a few patents; the recent Transition Rank drama; the patent purchase from Decarta of some very significant SOLOMO patents; Google's wifi/indoor map initiatives and more!

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Direct download: SGS-bill-slawski-Sept102012.mp3
Category:SEO -- posted at: 4:05pm EDT

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Direct download: Regulators-Sept062012.mp3
Category:SEO -- posted at: 5:34pm EDT

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Direct download: SGSLocal-29Aug2012-Final.mp3
Category:SEO -- posted at: 3:33pm EDT

Welcome to another episode of SEO Dojo Radio's the Regulators. This week Steve was busy so we had Dom Hodgson join Terry Dave and Justin to talk about what happened this week in the Social and SEO news!

The Regulators w/Dom Hodgson

Dom and the guys taked about Dom's Think Visibility conference; Stop Doing SEO!; Paid Links; Twitter Drops Via tag; Google+ adds Slider to remove clutter; Bing adds Quora to Social Sidebar; Penguin Update?; Shoemoney's SEO Bitch please stand up!; Google+ deletes comments in Gmail and more!

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Dom Hodgson

 

 

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Direct download: Regulators-Aug-302012-1.mp3
Category:SEO -- posted at: 4:55pm EDT

Welcome to SEO Dojo Radio and another episode of the Regulators! There was lots of Google Search and a touch of Social News for Justin, Terry, Steve and dave to rant on and kick around a bit.

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This week the guys talked about Penguin is going to Jolt SEO!; Twitter sets max user caps for 3rd party clients, tightens API rules to direct users to official apps; GWT adds alerts for queries; Google's now 7 results for some queries; Google rank modifying Spam patent; SEO isn't what you think it is; Tech Confessional: The Googler Who Looked At The Worst Of The Internet; Social Media Breakfast SERP and more!

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Direct download: Regulators-Aug222012.mp3
Category:SEO -- posted at: 4:26pm EDT

 

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Direct download: Regulators-Aug162012.mp3
Category:SEO -- posted at: 10:42am EDT

 

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Google maps car falls into a ravine:

Vimeo Olympics Video and the reproduction on YouTube:

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Direct download: Regulators-Aug092012.mp3
Category:SEO -- posted at: 4:52pm EDT

Welcome to another episode of the Regulators on SEO Dojo Radio! There was lots of Search and Social News for Webmaster T, JP, the Gypsy and SteveG to knock around in the usual manner with banter, info and just plain ole' shootin' the shit!

The Regulators

The Regulators yakked about Steve's podcast on TMN; Mozcast's Google Weather Report; Exact Match Domains; Majestic Adds Competitor Tool; Google Webmaster Tools new inbound link notifications; Facebook introducing 'save for later' feature; Facebook working on Search; New curated Digg is DOA!

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Zuckerberg Video

Video streaming by Ustream

 

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Direct download: Regulators-Aug022012.mp3
Category:SEO -- posted at: 1:44pm EDT

 

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The 100 Greatest Movie Insults of All Time

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Direct download: Regullators-July262012.mp3
Category:SEO -- posted at: 12:06pm EDT



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