This Week in Search Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. Show Notes and Links The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly.

The Hosts

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Direct download: TWIS-S2-E20-final.mp3
Category:general -- posted at: 5:57pm EDT

This Week In Search

 

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News

Hosts:

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Direct download: twisapril11.mp3
Category:general -- posted at: 3:28pm EDT

This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past..

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Direct download: TWIS-April4.mp3
Category:general -- posted at: 4:14pm EDT

This Week In SearchHere's the video version (podcast is below that);

News

Hosts:

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Direct download: tWIS-Mar25.mp3
Category:general -- posted at: 6:42pm EDT

 

The Regulators


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And here's the download and the streaming Audio:

SEO Dojo Radio Show Notes

the Regulators:

iTunes and the Dojo Radio iPhone App!

Direct download: Regsulators-April12015.mp3
Category:general -- posted at: 11:26am EDT

 

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Local SEO 2015

Local SEO 2015:

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Direct download: SGS-Local-2015.mp3
Category:general -- posted at: 12:34pm EDT

 

The Regulators


Here's the video version (podcast is below that);

Show Notes

the Regulators:

iTunes and the Dojo Radio iPhone App!

Direct download: Regulators-Mar162015.mp3
Category:general -- posted at: 3:31pm EDT

The Regulators


Here's the video version

the Regulators:

iTunes and the Dojo Radio iPhone App!

 

Direct download: Regulators-Feb252015.mp3
Category:general -- posted at: 2:50pm EDT

 

The Regulators


Here's the video version:

the Regulators:

iTunes and the Dojo Radio iPhone App!

Direct download: Regulators-Feb132015.mp3
Category:general -- posted at: 10:08am EDT

 

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Show Notes

Download the Podcast to listen to it later or stream it below:

Content Production & Promotion:

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Direct download: SGS-Content-Strategy-Promotion.mp3
Category:general -- posted at: 10:49am EDT



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