Sun, 15 December 2019
Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
The full video:Highlights from Audio VersionIntroductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References: Search Engine Land and SEM Post 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation. iTunes and the Dojo Radio iPhone App! |
Sun, 8 December 2019
Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
The full video:Highlights from Audio VersionIntroductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day. 09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results. 21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus. 25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them. 29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. iTunes and the Dojo Radio iPhone App! |
Sun, 1 December 2019
Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
The full video:Highlights from Audio VersionIntroductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media. 00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search. 15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance. 28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results. 32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year. 37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. 40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion. 47:02 BBB discussion: Zara asked if BBB reports affect rankings. iTunes and the Dojo Radio iPhone App! |