SEO Radio

Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets.

Checkout the video!

Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes:

1. What is a Knowledge Panel and Knowledge Graph
2. How to claim a Knowledge Panel
3. How to Manage Knowlwdge Panels and Information in Knowlwdge Graphs
4. How to Assess Websites for Knowledge Graphs

Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs and the video with Aaron Bradley

Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets:

1. How to get featured snippets
2. How to manage no click SERPs
3. How to increase clicks and traffic from featured snippets

Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic and the video

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years.

To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page.

If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it!

That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame.

Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Google Quality Raters Guide Updated
• Quality Raters Guide Changes How Local Results are Reviewed
• Only 2% Of Users go Past Page 1 in SERPs
• No Click Searches Reach 50%
• New QRG Seeking More Details
• Google Adds Package Tracking to SERP
• Google and Genius Litigation

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References:  Search Engine Land and SEM Post

04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area.

07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs.

09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light..

16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics.

18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service.

20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Looking Back on the Early Days of Search
• Google Confirms November Local Update
• Improving Content Focus
• Interstitials Can Block Indexing
• How Irrelevant Links can negatively Affect Content Focus

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day.

09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results.

21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus.

25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them.

29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Local Search Survey
• Google Maps Dominant Local Search Tool
• SERP Eye Tracking Survey
• No Click searches reaches 50%
• Benefits of SERP Out Analysis
• Are Meta Descriptions Important for SEO?
• BBB Bad Reports on SEO discussion

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media.

00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search.

15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance.

28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results.

32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year.

37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion.

47:02 BBB discussion: Zara asked if BBB reports affect rankings.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search
• Local Algo Update
• Is Reciprocal Linking Good for SEO?
• Disavow
• Bing Has Been Doing The BERT Thing Since April

The full video

:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

01:22 Misquoted And Misunderstood Why The Search Community Don't Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda.

10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords. 23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

34:05 Disavow Tool: The panel talk about using the disavow tool.

41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• What is Semantic Copy for Websites?
• Mobile First Indexing Announcement
• Are Hamburger Menus UX Friendly?
• BERT Indepth

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Optimizing for BERT
• Google Might Discover Entity Relationships Using 3rd Party Sites
• Majestic SEO Topical Trust Flow
• Google Taxonomies and Ontologies
• Is Google Using Neural Networks to Identify Intent
• Difference between RankBrain and BERT
• Using Google Trends in Keyword Research
• Using Conversion to Prioritize Keywords in Keyword Research
• Using PPC Conversion to Prioritize Keywords

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can't optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers.

00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships.

05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow.

06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds.

14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent.

16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries.

21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords. 25:20

25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• What are Word Vectors?
• Using Google Image Search to Identify Categories
• Related Entities & the Question Graph
• How Venice Update Affected SERPS & Location Based Search
• Image Search Optimization
• X Frameset Option Header

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:17 What are Word Vectors?: Terry Talks about a page he discovered called "Introduction to Word Vectors".

05:12 Using Google Image Search to Identify Categories: Bill tips for using Image Search to Identify. Terry added that you can also find site categories using Topical TrustFlow.

10:46 Related Entities & the Question Graph:More discussion of finding related entities and questions in a SERP and the questiongraph powering the questions in the SERP.

13:50 How Venice Update Affected SERPS & Location Based Search: Bill discusses Local Search and Location Based Search.

23:55 Image Search Optimization: Panel discusses optimizing Images for Image Search. 32:20 X-Frame-Options Header Deprecated: Terry discusses the deprecated header.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• SERP Out Analysis and History of Universal Search
• Is EAT a Ranking Factor?
• Is Google Responsible for the Validity of Facts in Searches?
• Implementing Keyword Research in 2019
• LSI Keywords Revisited
• Using Ontologies & Categories in Keyword Research
• Natural Language Processing & Voice Search

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search.

08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny.

18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40

Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below.

28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research.

43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research.

48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Paid Links Still Going Strong
• Voice Search Past and Present
• Universal Search Patent Updated
• Search Patent
• Personal Assistant Announcement at Google IO
• Google GMB Listing Verification
• Google GMB Listing Service Area
• Google Reviews

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• SEO Myths and Critical Thinking
• More on LSI Keywords Bill?
• The SEO Skills Debate Continues
• Value of Hiring an SEO Agency
• Twitter Chat
• NoFollow was Always a Hint not a Command
• YouTube Channel Subscription Program
• Contacting Paid Platforms
• Google's October Core Update
• Value of Ranking Reports

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking.

2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense

08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations.

14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency.

17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion.

27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats.

31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement.

37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube.

39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook.

43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected.

50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Email Spam and Proper Outreach
• Google and click data – is it a ranking factor?
• Knowledgebase Trust
• Correlation is not Causation - the Debate Continues
• Value of Ranking Reports
• More EAT Discussion in the Community
• Discussion on Conferences

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:19 Email Spam and Proper Outreach: Doc started the discussion talking about email spam and phishing which broadened to include tips on proper outreach.

1:58 Google and click data – is it a ranking factor?: The panel discussed David Harrys post. For the most part the panel agreed with David' Harry's post, however, Terry noted that the same data could be part of query analysis where he noted that SERPs can fluctuate radically because of the seasonality of the product and the fact that SERPs become more transactional during the Christmas buying season and the same data may be part of session and query analysis.

11:24 Knowledgebase Trust: Bill on patents Google has but doesn't use in ranking. He mentions and details what knowledgebase Trust as an example of such a patent.

12:31 Correlation is not Causation - the Debate Continues: Doc expresses his amazement to the fact that SEO's continue to mistake correlation for causation. Terry noted that this would not be the first time that Rand Fishkin has made that mistake.

16:31 Value of Ranking Reports: Doc and Terry debate the value of ranking reports.

20:56 More EAT Discussion in the Community: The group discuss EAT (Expertise, Authority and Trust) after Steve declares he's tired of the discussion in the community.

23:48 Discussion on Conferences: The group discuss conferences with Steve making the best point that he prefers events like seminars and tradeshows because there are more potential clients attending.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Recent Ranking Factors Survey
• Is Google Scholar and the Like Affecting Citation Diversity
• Google Mission Statement
• New rel=ugc and sponsored attributes!
• The Internet as a Sales Tool
• Business Networks as Toll to Build an SEO Business

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:34 Recent Survey on Ranking Factors: A recent survey of SEOs on Ranking Factors discussed the misinformation contained, the value of these surveys and more.

8:19 Is Google Scholar and the Like Affecting Citation Diversity: Bill started this discussion noting the research report he read indicated that internet resources and references are affecting the diversity in research citations.

12:59 Google Mission Statement: The panel talked about the evolution of the Google mission statement.

15:09 New Rel= attributes: A spirited discussion about the new attributes. Do they really anything more than a suggestion of the webmasters intent?

23:02 The Internet as a Sales Tool: Discussion on the internet as a sales tool.

27:00 Using Business Networks as a Sales Tool: Primarily Steve and Bill discuss their experiences in using business networks to build your business.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Our Experiences in the Early Days of SEO
• LSI Keyword Misinformation
• Hiring an SEO
• Loyalty on the Web? Not According to Terry!
• Terry Ranting About Facebook Becoming a Paid Network

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:28 Our Experiences in the Early Days of SEO: Bill started us off talking about how in days past he visited an SEO Forum to start his day and asked the rest of the panel what their experience was with SEO. 2:10 LSI Keyword Misinformation: The panel has discussed misinformation and critical thinking in this and past and will definitely be discussed in future shows. Bill has a major peeve about the term "LSI Keywords" and the misinformation that gurus touting it spread. 4:26 Hiring an SEO: The panel talked about things consumers should look for when hiring an SEO with Terry questioning the industry's "caveat emptor" attitude. 15:35 Loyalty on the Web: Discussion starts off discussing the lack of information many businesses have about critical metrics for their business. Terry added that he felt that loyalty was near non-existent for websites because people shopping online are often using price as an important or prime criteria during a customers product discovery phase. 18:17 Terry Ranting About Facebook Becoming a Paid Network: Terry has yet another rant about how Facebook has Become a Paid Network. This led to a further discussion about how the panelists use other Social Networks.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• SEO's history of having side projects and websites
• Selling Domains
• Government website development and SEO

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:34 SEO's history of having side projects and websites: SEO's have often had websites they use to test theories, earn cash developing a side project or using affiliate programs.

1:39 Selling Domains: Terry Talks about his early forays into selling domains.

3:11 Government Website Development and SEO: The panel discusses Government website development and SEO

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Does EAT Matter?
• Value of Ranking Reports
• Self Proclaimed SEO Gurus
• Bill Discusses New Query Context Patent
• Amazon Marketplace
• Bill Discusses New Patent on Augmented Search Queries

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

00:45 Does EAT Matter?:Discussion on whether EAT matters or even exists.

13:01 Value of Ranking Reports: Doc and Terry debate the value of these reports due to softwares inability to emulate Google mainly due to the use of searchers location in many SERPS.

14:40 Self Proclaimed Gurus and Experts: Doc and Bill rant on SEO Experts.

15:30 Re-writing Queries: Bill discussed another patent that re-writes queries based on session queries and history. Discussion included Brands and Google being brand centric

23:10 Amazon Marketplace: The guys discuss the Amazon Marketplace in particular the positives and negatives.

30:35 Re-writing Queries: Bill discussed another patent for augmented search queries that uses words on your website, schema markup etc. to improve SERP.

iTunes and the Dojo Radio iPhone App!

Directors Cut: This is the first podcast from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Tumblr Sale
• Yahoo! lets remote workers go
• Streamyard as a YouTube Hangouts replacement
• YouTube Channel Monetization
• Keyword Research and Optimization Strategies
• Google Adwords Comparison Ad Policies

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central.  Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general.
3:40 Yahoo! Lets Remote Workers Go:  Discussing Yahoo! letting remote workers go.
6:50 Streamyard Hangout Replacement: Group discuss this as replacement for YT hangouts.

13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels.

18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase.

33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons.

34:58 Zara's Thanks: Zara thanked the hosts for the help they've provided her over the years and how other SEOs advice often doesn't agree with us. The group's opinion was that many SEOs are still using the same methods and techniques hat were used for "phrase search" when the reality is Google search and to a lesser degree all search engines are entity based.

iTunes and the Dojo Radio iPhone App!

Testing is a time honored tradition with SEO's from the days when infoseek provided the exact point at which the repetition of phrases, keyword stuffing images and other spamilicious activity would get you penalized and the penalty was simply it did not accept the submission! That's a test.... some "testing" is based on correlation and conjecture as to causation or an SEO theory and verification of the theory by reaching a benchmark or goal indicating verification of the theory.

SEO tools and Organizations like the Moz can do the big "tests" determine correlations between ranking and SEO techniques but in the end.... testing "the pack" means the correlation found is determined by the skill of the SEO and web development implementers in the pack.

If a design trend (like big asse sliders and images at the top of home pages and blog posts) is a "page quality" and/or a conversion menace everyone following that trend is being affected the same way so the data is to some extent skewed by everyone making the same mistake.

The Hangout Video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital, Eric Enge General Manager of Perficient Digital is and Dr. Pete/ Pete Myers Marketing Scientist at the Moz and Steve Plunkett an SEO for hire in Dallas.

Deconstructing Google Algos 3:33: Dave kicked the debate off with a quick descriptions of testing that deconstructing of a Google algo and why and how these tests can be skewed by query space and classification. The panel covered correlation studies and other large scale tests/studies.

SEO Private Testing 23:50: Dave started this segment with a discussion of testing on a single site, split testing on a page, and annotating all activity on a site as other methods of testing.

SEO Testing 39:45: Dave asked the panel what have they learned about how to do SEO testing and/or learned about SEO from doing SEO testing.

Directors Cut: David and I have been doing these deep dives on the raters guide for many years and have found them very useful in making, to a lesser degree, adjustments to our SEO techniques, however, it is a big part of the content strategy because if Google is saying to raters rate this lowest if you see this on the website... I think it is a good idea not to do that on your website! I hope you enjoy the video or audio as much as we did making it! The Hangout Video:

Highlights

Introductions: Jennifer Slegg of The SEM Post, Bill Slawski blogs on SEO By the SEA and Director of SEO Research at Go Fish Digital and Doc Sheldon Doc is the owner and editor of Search News Central and copy and technical SEO company Intrinsic Value SEO and Ammon Johns.

Are these Ranking Factors: The panel discussed how they explain to clients and other SEO's what the raters Guide is and what is it used for.

7:24 - Jennifer Slegg's Executive Summary of Changes: Like many on this panel Jennifer has been analyzing the Guide for years. What is the purpose of the page and reputation of main content creator/authors as well reputation of site were at the top of her list. Terry mentioned that they had added sharing as purpose of a page. 13:24 - Ammon Johns on copy, usability and Machine Learning: Ammon discussed how Google uses the raters assessments for use with in their Machine Learning systems to improve and assess the Machine learning Algos. Bill and others discussed how the raters are part of the machine learning framework.

20:58 - Discussion of Authorship: New stress on expertise and reputation of content creators not just the website. Bill talks about knowledgebase trust. There are a lot of tips for establishing reputation for authors

30:45 - Low Quality Pages: YMOYL pages need more trust and expertise. No expertise should be almost always low quality. Safety has been added to the YMOYL pages because of misinformation about safety (fake medical info). New emphasis on POP (Purpose of Page) and accessing clickbait title accuracy (likely to filter fake news).

48:55 - Deceptive page design and low page quality traits: Jennifer started the discussion outlining some of the deceptive tactics like disguising ads or affiliate links, distracting content, copied content

101:50 - List of Most Important Factors: Jennifer details the changes indicated in this new list which led to a discussion of beneficial purpose of page and value add. Terry and Dave took the position that value add was a page to page comparison whereas beneficial POP was about intent of user and website.

1:15:00 - Raters Guide For Future Proofing Your SEO: The discussion turned to how the Panel uses the rater guideline to adjust their SEO activity which Dave & Terry have been advocates of Future Proofing stressing its importance in the Dojo from the first day forward. Basically SEO future Proofing is taking info like the raters guide and using it to adjust your SEO activity going forward because as Ammon pointed out our recommendations should be useful for years not months.

Resources You may find helpful for knowledge and future proofing.

• Google Raters Guide 2018 PDF
• Jennifer Slegg's Post on SEM Post
• SEM Post Archive of Rater Guide Posts Including Raters Guides for International Search and Voice Search
• Dojo Videos & Hangouts:Insights from 2016 and Google Raters Guide 2014 - Deep Dive
• Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources
• Agent Rank, or Google Plus as an Identity Service or Digital Signature

The Hosts

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Technical SEO Audit Tools

Screaming Frog: Crawls a site and collects data and identifies issues. Screaming Frog will crawl M's of URLs if the data is stored locally. SiteBulb: For larger sites DeepCrawl: For larger sites Google Knowledgegraph Search API: Bill uses it to get entity information Google Trends: Terry uses this to find audiences and better understand search intent SEMrush: Terry and David use SEMrush for high level views of a site. Terry uses it primarily for SERP out analysis in Technical SEO Audits.

The Hosts

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Introductions:

The panel this week included Steve Bonin, David Harry, Steve Plunket, Doc Sheldon, Terry Van Horne, Kevin Doory, Katherine Parsons, Blair Urquat and Bill Slawski who are either members of the SEO Training Dojo or Friends of the Dojo. We would like to thank them for joining the hangout (some were in and out) and for sharing!! Checkout the highlights, T's thoughts and show notes for links to posts the panel discussed and the highlights which "roughly" give the time where the highlight occurs in the podcast. This week the panel discussed Speed of site as a ranking factor with a Mobile First Index; Mobile First Index and Mobile Friendly Design; SSL as a ranking factor started a discussion about privacy and a webmasters RIGHT to collect some info; Flat Architecture and Click Depth; SSL migration; SEO's should become Video Marketers post by Google and more SEO Tips.

Highlights:

Introductions.... 12:45 Speed of site as a ranking factor: Bill shared about finding AMP Pages in desktop results so it seems that the Mobile First Index may be influencing desktop. 17:35 Mobile First Index and Mobile Friendly Design: At this point the site speed debate morphed into a discussion on the limitations of WordPress THEMES to use friendly Mobile design and how Google MAY use speed as ranking factor more with Mobile First Index. 26:15 SSL as a ranking factor: started a discussion about privacy and a webmasters RIGHT to collect some info 31:28 Flat Architecture and Click Depth: Dave started the discussion on flat architecture and click depth. The discussion started with the fact that many SEO's confuse architecture with URL structure. Terry discussed how HUB page or HUB design is one way to guarantee 3 clicks from SERP to task fulfillment. 44:00 SSL migration: discussion was started by Steve Plunket sharing that it took about 2 weeks to index and bounce back in rankings. 44:30 The SEO's should become Video Marketers post by Google: The consensus was that there was brand lift from banner advertising etc. Terry added that there is also a lot of benefit from videos such as better conversion especially for touchy feely products videos should improve conversion. Dave and Terry went on to discuss how they used Video to enter SERPs. This technique works very well in blended SERPs. Next this discussion moved to how video sites like YouTube are the preferred search destination for teens, tweens and younger people. Illustrating younger people are better targets and video popularity trenss will only likely to improve. Steve asked how we get clients to buy in. Terry and Dave made the point that the expectations of people using YouTube are different than people watching a commercial on TV. Make it informative was the consensus.

T's Thoughts:

Speed of site as a ranking factor is a controversial topic for SEOs and you'll likely see that debate heat up as the Mobile First index is rolled out! Using the site speed metric as ranking factor makes far more sense for a mobile first index. The fact this is rolling out slowly with alerts to webmasters when it occurs could mean that Google is running some sort of program to establish a "baseline" Quality Score for the mobile version of a site. The rollout of the Mobile First Index would seem to be a similar situation to Panda and Penguin where we saw these updates rolled out slowly. If that is the case be ready for considerable flux as new layers are added to the algo using data from machine learning. John Mueller recently posted in Social Media that incremental improvements to site load could be beneficial to rankings which would make sense if site speed is part of the Quality Score. IMO, Quality Score is also where Google uses machine learning extensively to gain insights into what to add to these updates to algos like Penguin and in particular Panda. My thoughts, and the consensus of many on the panel is that responsive design does not necessarily mean it is Mobile friendly and IMO, a Mobile First Index means that SEOs now need to access the affects of Mobile design not only Google but users who increasingly use our sites on a smartphone! Smartphone usage is only going to increase so it's time to review our responsive design and access the impact of resizing large images on the fly using height and width instead of providing the appropriately sized image for the device, forms where design breaks on Mobile etc. SSL just don't get me started... life's too short! Just another way for the EU to POSSIBLY indirectly tax the world. I think it's a joke that people believe the EU will try and invoke their stupid laws on small North American businesses. I think a webmaster deserves to know how a user is using their site so they can improve it. GDPR is just more indirect taxation BS from the EU! Those who think they will prosecute US and Canadian small businesses when those stupid laws are not applied in their jurisdiction... there's a saying about sharp tools and toolboxes, IMO, it applies here. It's a sort of scare mongering! Maybe my feelings about this are influenced from a similar situation in the past. I heard the same BS when accessibility laws were passed in the US about a decade ago. Yet to hear of any Canadian company being sued or any sort of litigation... those selling it were implying it was a sure thing. It is no surprise to me that ambulance chasing lawyers in the US are suing people based on these old out dated laws...that'd be par for the course wouldn't it? As to logs infringing on people's privacy, personally... it's worked for over 25 years because IP addresses change and there is no identity info transfer in an IP (which could have several other users using the same IP).... and the only way to provide any PERFECT protection for peoples privacy is to instruct them to unplug the modem/internet cuz if someone is looking to sniff IP's it won't be at a website with no transactions! That is the last place they'd be looking to do it from!! It's overkill in epic proportions! I understand as soon as a website is collecting ANY info SSL should be used. I won't even go into how confusing it must be to newbies who see Google saying site speed and SSL are ranking factors. One directly affects the other negatively ie: sites slow down on SSL! Personally, Google's ads are the slowest element to load on most pages hence they want site speed! SSL sites makes it easier to manage the Google analytics scripting and deters remote scripting of the script. Both of these factors affect webmasters negatively and benefit Google. Google calling these ranking factors IMO, is a stretch! They don't work like any other ranking factor I can remember today! Flat architecture has been the basis for my architecture design from day 1... even before I ventured into SEO. The reason? Simple! Usability and enhanced navigation. On large sites achieving 3 click task fulfillment is only possible through a flat architecture. Basically..... main navigation contains top categories. Categories should, at the very least, contain all sub categories. I would also include specials, closeouts, product reviews and any related posts that enhance the sale/close usually chosen through category of the posts. Sub category pages have all the products in the sub with links to related subs like drum accessories linked to from. So as an example for drums... they'd be in the Percussion category, the drums subcat would link to the drum accessories, foot pedals, cymbals etc. and the subcats listed on drums link back to drums in both breadcrumbs and in the copy. Also on the drums page would be links to brands, however, I don't always link to all brands in a category because sometimes the number of sub categories and brands can overwhelm the user and they are unable to make any choice!

Here's the Hangout Video:

Some we may not have discussed but are good to see anyway!

• Do Google Reviews Impact Local Ranking
• How We Fought Webspam - Webspam Report
• Google Page Depth Flat Architecture Googlebot Discovery Seo
• SEO's should become Video Marketers post by Google
• Posts on Mobile Speed update
• Google Chrome Usage Data Measure Site Speed
• Googles Mobile Page Speed Update Rolling
• Googles Speed Scale Mobile Page Speed Update

The Hosts

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

The group kicked off with Anne talking about a program she is trying that enables you to leverage video in a marketing campaign. Tim asked about newsletters and if the video program would be worth a look. Bill Slawski joined the group and we discussed Bill's post titled ranking factors. It seems Bill had his snarknado on because after receiving kudos from the group for not including NON BS factors and his sensible approach to implementing SEO to achieve maximum visibility on the post. Bill went on to share his motivation for the post (beyond training material for his employer) and in his feelings about Brian Dean's posts on Rankbrain and Google Ranking Factors. Bill's share started the group down the path to discussing how they choose the content they read. Terry apparently thinks SEJ should be avoided, however, Doc disagreed saying Danny Goodwin (past editor of Search Engine Watch) had improved it substantially. The group went on discussing Rankbrain and in particular how misleading posts tried to share how to optimize for Rankbrain. Eventually the group moved on to "Mobile First" index and crawling and Bill shared some info on what it means and doesn't mean for desktop ranking. Bill also shared that Screaming Frog will crawl larger sites due to a setting to increase memory or store it on disk! It turns out Anne is experiencing issues with gmail where people who were invited to gmail who had a "." in their name were receiving email for people w/o the dot in their name. Terry shared how these sorts of unfixable glitches aren't new and gave 302 hijacking on all Search engines as an example. As the group signed off Terry went on a rant about the new policy by Majestic SEO where accounts that aren't used for 25 days will be deleted if the user doesn't login.

The Hangout Video (unedited):

• The chat started off with Anne talking about bombbomb.com which enables you to easily add messages to a video.
• Bill's Ranking Factor post Five Years of Google Ranking Signals; the post by Vaughn and Brian Dean
• Bill, Dave, Terry and others did this piece on Rankbrain which some say stands alone when compared to the rest
• Thread about the gmail issue
• Info on increasing Screaming Frog's URL capacity (from users guide)

iTunes and the Dojo Radio iPhone App!

Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly.

The Hosts

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Anne started the hangout discussing a Local SEO campaign including a Facebook app which Terry added that he had done it in the past and wished her luck! Bill Slawski went on to discuss an upcoming post on Google Ranking Factors which Bill has since written and it is the best post I've seen on this topic. Bill, Terry and Steve discussed some of these factors in detail. Next, the group discussed Machine Learning, AI and analytics and how these terms are used improperly calling analytics machine learning and vice versa. Doc discussed his new site Mentors on Tap followed by Steve Bonin who talked about the joys of changing themes in WordPress. Steve discussed some local SEO he was doing that had many issues. Tim Colling also discussed a Local SEO project and asked Steve how he was handling reviews. Steve went over several actions and techniques for getting reviews. Terry Suggested SEMrush for actionable data. Terry continued the discussion talking about the new site coming from the SEO Training Dojo Community. SEO Dojo Radio has over 240 shows some are just audio (pre Google+) audio and or videos. Next Terry discussed implementing Event schema and how there is some confusion about the difference between the Event and Events schemas.

• Anne Kelley suggested this Platform for reviews https://www.podium.com/ Steve:Reviews.com
• Google Local pack business categories dynamically change based on query
• Schema Email group Bill suggested
• Bill suggested this for validating Schema:linter.structured-data.org
• The new Dojo Site Terry mentioned is: SEO Dojo Radio

The Hosts

• Terry Van Horne

iTunes and the Dojo Radio iPhone App!

!--video intro-->

Here's the video version

News

• Google AMP implementation
• Silicon Valley Google posts search results
• Google adwords expanded headlines now live
• improve internal linking calculate internal pagerank
• copyright bully Getty images complains to EU Google forced image search
• best practices for 301s in large htaccess file
• Google brings back in-depth articles to search results 17 day outage
• AMP survey
• Googles reasonable surfer patent updated

Hosts:

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

RankBrain Panel Discussion:

Blog Posts on RankBrain

• SEL Coverage on RankBrain
• RankBrain coverage on SEM Post
• Bill's coverage on RankBrain
• More on SEM Post
• Gary Illyes comments
• Christine S on RankBrain
• Bloomberg article
• Stone Temple on RB myths

Word2Vec

• David's coverage on the Word2Vec patent
• Word2Vec Project
• Insights
• Parameter learning explained (PDF)

HummingBird

• HummingBird post on the DOjo
• Bill on Hummingbird

Other Reading

• Google Brain project
• Google Deep Mind purchase
• Efficient estimation of word representations in vector space
• Distributed Representations of Words and Phrases and their Compositionality (PDF)
• “Efficient Estimation of Word Representations in Vector Space” (PDF)

Hosts:

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

News

• The Ultimate Seo Quiz
• Consumers Feel Google Search
• How To Get Google Calendar Events In The Search Results
• Cyrus Shepard Status
• Steve Plunkett Status
• Rank Tracking Useful Modern SEO
• Google Last Penguin Update
• Google Dont Worry Too Much About Page Speed
• Google Expands Amp Into News
• Google Manual Action Algorithm Penalty
• Google Ranking Algorithm Hits
• Google Ranking Algorithm Hits
• Footer Boilerplate Content Google

Hosts:

• Terry Van Horne
• Dave Harry

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Here's the video version (podcast is below that);

News

• How Google Processes Different Algos To Determine Sites Ranking
• Google Paul Haahr On Patents SEO
• Google Local Ranking Signals/160809
• How Does Google Determine My Local Ranking
• Google Testing The New Penguin Algorithm
• What Is Google Rankbrain
• When Fake Good Reviews Are Bad For Business

Hosts:

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome back to another week and all the latest search and SEO news from the week past..

Here's the video version (podcast is below that);

Here's the video version (podcast is below that);

News

• Google 302 Pagerank
• - GONE
• Googles Gary Illyes On Penguin When Is It Coming And What Will It Do
• Jonathan Allen Tweet
• Google Will Be Using Machine Learning For Spam Detection Search Quality
• Does Google Use Click Data To Rank Pages
• A Local Seo Got 60 Clients Suspended Overnight
• Google Engineer Sarcasm
• Former Googler Spam Fighter says Machine Learning at Play

Hosts:

• Terry Van Horne
• Dave Harry

iTunes and the Dojo Radio iPhone App!

You can stream the audio below or download it!

Video

News

• Google Estimates 25 Sites Now Use Secure Connections
• Teacher Didnt Tell Optimizing Site Speed
• Sites Penguin Cannot Request Manual Refresh
• Google Text In Images

On Manual actions;

• All Google Manual Actions Send Warnings To Site Owners
• Google Manual Actions Do Not Last Forever

Google on Blogger Product reviews

• Best Practices For Bloggers Reviewing
• Google Warns Bloggers Brands Of Tainted Posts
• Google Warns Bloggers Promotional Links

Rank Brain

• Word to Vector Project
• Google Turning Its Lucrative Web Search Over To Ai Machines
• Faq All About The New Google Rankbrain Algorithm
• Rankbrain Everything We Know About Googles AI Algorithm
• Google To Announce That Links Are No Longer A Major Ranking Factor

Here's the video version (podcast is below that);

And here's the download and the streaming Audio:

• Google's Mobile April 21st update
• doorway page update in the Google guidelines and the usual SEO response: Google uses doorway pages
• FTC staff wanted to sue Google
• deep linking search appwords
  Google and the Knowledge Graph:
• techcrunch
• Google
• Bill Slawski does some answer searches
• Jan-Willem Bobbink: optimising Google's knowledge graph
• answer SERP's do drive traffic... in fact! Lots of it!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Local SEO 2015

• http://blumenthals.com/blog/2015/03/16/google-maps-upends-primary-data-suppliers-yp-ca-is-out/
• Google is using knowledge Panels in competitive areas to highlight ads and Google Properties Knowledge Panes
• Problems Editing Data Google is in Control of

Local SEO 2015:

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Here's the video version (podcast is below that);

• data driven SEO getting detailed insights using free tools
• Facts are replacing links! Discussions on  Bill Slawski and Scientific Americain
• Google breaks G+ up into image and info streams

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version

• Become a Google Local Guide
• Google Tightens it's grip on the money being made over at Youtube
• Google Flights - seems legit and who would complain?
• Pinterest continues to get better at fighting spam
• Googles new hacked classifier misclassifies web sites
• Older copy of the Webmaster Guidelines
• Google Vietnam was hacked breifly
• Google chat boxes on local listings
• Panda turns 4?
• What to ask when hiring an SEO... (from Bing)

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version:

• the myth of the penguin penalty
• Google says no Panda or Penguin update
• Facebook/YouTube apples and oranges
• negative seo study
• Google get access to Twitters firehose: SEL Marketing Land

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

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Show Notes

• Manage Flitter
• Kristi's Suggested Monitoring tool
• Debra's PowerPoint Presentation

Download the Podcast to listen to it later or stream it below:

Content Production & Promotion:

get the Dojo's iTunes and Dojo Radio iPhone App!

Here's the video version:

• the correlation debate
• Retailmenot climbs out of Google penalty
• Google adds Musicians upcoming events to knowledge graph
• Kissmetrics Correlation to higher rankings study

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Content Audits HOA:

get the Dojo's iTunes and Dojo Radio iPhone App!

Here's the video version:

• Google will make car insurance ad industry look different soon
• Google disavow good links penguin
• Will Matt Cutts return to Google? SEORoundtable readers poll
• Should Google have inflicted Panda on SEORoundtable readers poll

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Ranking Factor Post
• Bill Slawski's Post
• Negative SEO

References not Discussed but Worth a Look See!

• Google Smokes Freebase! Switching to WikiData
• For the local SEO - Bill Hartzer --- how to get into D&B
• Panda pages de-indexed?
• Yahoo surpass twitter For Mobile ads
• Interesting post on click fraud and Google's new ad strategy
• Have google places descriptors been grandfathered in? possibly or it's a massive manual edit?
• Semantic web business models marketing perspective by Jan William Bobbink
• Dojo Member Jan William Bobbink wrote this great piece on how schema actions can be used in Google email

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

And here's the download and the streaming Audio:

• No Indexing of "display: hidden" content Post 1 and Post 2 fix: Possible fix
• PageRank is dead!
• Google does not always update the index with a crawl
• Google in EU Courts Again!: Malicious Content deal EU pushing for Google breakup
• Yahoo Leaving Bing? related:Apple may have their own crawler
• Google think Obama is King
• Penguin still rolling out?: Penguin Changes more on the rollout
• is Penguin still rolling out? or is it baked into indexing like Panda?
• Google cache updated
• this was confirmed as a technical glitch... related to Penguin "segregation"?
• Disavowing your site

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Epic browser blocked from using Google ads
• Panda update ran during Oct. 24 Penguin 3 update
• Google Mobile Ranking Algo
• is Matt really gone?
• Google Changed Indexing of Hidden Elements
• Rate these results added to Google Mobile Search
• Google local carousel replaced
• Google News Includes Sponsored post in special picks
• Google's Doubleclick ads down

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version:

• How Disqus Got Their Google Pr 9
• Different Types of Ads Influence Google Organic Ctr
• Victims of Major Celebrity Photo Hack Sue Google for 100M
• Google Disavow Link Automatic
• Google Panda 4.1 Still Rolling Out
• 6 Simple Tips for Optimizing Pinterest Search
• Google Considers Adding Disavow Tool Confirmation
• Google Penguin Refresh May Come Early Next Week
• Google Webmaster Tools 404 Errors Sorted By Priority

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

Show Notes

• Google shows source to credit quick answers knowledge graph
• http://www.ft.com/cms/s/0/9615661c-3ce1-11e4-9733-00144feabdc0.html#axzz3DPzNR6Pt (sorry there is a paywall here)
• Improved sitelinks search box
• Nearly year later finally going get penguin update refresh
• Google plus Gmail integration
• Google knowledge graph change
• Is Performance based SEO really risk free
• Links FUD and webmaster guidelines
• Introducing structured snippets now
• Google makes penalty mistakes on buffer story
• Private Blog Network sites de-indexed
• Nearly year later finally going get penguin update refresh

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Allright folks... hello and welcome back to another week here on the Regulators. We're moving back to "news as usual" after last week's special editon. The entire cast in back in da' house as Steve's done his summer vacation. It was a good week with lots to bitch about...

Enjoy the show!

Here's the video version (podcast is below that);

• No Guin recovery without refresh
• Google Algo updates; change takes time
• Faster Penguin refreshes
• SearchMetrics ranking factors
• YELP goes mental?
• SEO firm pretends to be Google
• WTF is the new link building? I did have to giggle..
• Panda update...or?
• Paid social campaign conversion rates
• Outing competitors for buying links?
• Video watching habits on the rise
• Google indexing itself

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

No notes this week beyond a link to the article that started the conversation.

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google starts call tracking program for Adwords
• Google replacing carousal coverage: Darren Shaw G+, Local SEO Guide.com, Mike Blumenthal and SEL
• shared interest graph
• advertising offline drives traffic!
• Google responds to negative SEO extortion
• Penguin 3?
• Google still having problems in reconsideration process
• Knowledge Graph is nightmare for Greggs Bakery brand!
• HubPages buys Squidoo

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google Capital invests in Credit Karma
• For the patent readers in the group
• Google turns in man to police for child Porn
• interview with x Google spam team member
• guest posting...low quality?
• Barry Swartz roundup on SSL
• Map project may have inadvertently collected data it shouldn't have
• Google: No Comment On Possible Google Algorithm Update Over The Weekend

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air
• lifting veil on secret SEO industry chats
• Spain ready enact Google tax forcing company pay content links
• unraveling panda patterns
• Google testing timeline view in Knowledge Graph

Pigeon Local Search Update

• 23 percent drop in local packs
• MOZ updates local query set revised data show 23.4 drop post pigeon update
• Google's Pigeon update solves yelp problem and boosts local directories

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• social media traffic trends
• Facebook social login report
• Google knowledge graph branded results
• discover and Buy Products on Facebook
• Hummingbird assessment 10 months later
• The Moz thinks it's special
• Google engineers working on Penguin
• does good content help bad SEO more than good SEO helps bad content

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

• Google+ allows anonymity
• is SEO dead?
• state of the industry: real SEOs solve problems
• Google is getting worse
• Seattle utility wants 17500 refund after failure to scrub negative search results
• You've been hit by Penguin should you start over or try to recover

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google removes authorship badges
• The importance of Google Map management for Local SEO and Another odd lawsuit...
• Lightboxes can affect indexing?
• the real power of guest blogging
• Matt Cutts takes a break
• Neat hacks that Eric came across;
• Suing to get the results U want?
• Don't 301 toxic pages
• sometimes ya gotta start over
• Google new thin content penalty has arrived

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio! This week on the show Dave, Terry and Steve dig through the usual slow summer news period with a variety of interesting bits from German War on Links, Another attempt to force Google to start paying for content;New Chrome add-on for seeing analytics by page right in your browser window;SearchMetrics has ranking factors "correlations"; again Orion? No-click searching on the rise?; KG Expanding; "Right to be forgotten" service; Matt's an SEO again; Blocking JS and CSS from Google; more guest blogging chatter; Negative SEO in the News again and still no Penguin and more!

Here's the video version (podcast is below that);

• German War on Links
• Another attempt to force Google to start paying for content
• New Chrome add-on for seeing analytics by page right in your browser window
• SearchMetrics has ranking factors "correlations" again Here's the 2013 version;
• Orion? No-click searching on the rise? On Face Book By Dave on Huomah and by Bill Bill last year
• KG Expanding
• "Right to be forgotten" service
• Matt's an SEO again
• Blocking JS and CSS from Google
• More guest blogging chatter - misses the mark
• Neg-SEO seems to be on the up-tick from SER and Naylor
• Still no word on Penguin by SugarRae

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

The StoneTemple Event
Panguin tool for Update events on Google analytic timeline
Bill; Seobythesea.com ~ the Panda Patent
Google Panda topical authority content update 2014 case study
panda booster
pandarisk.com

• Google ranking factors
• Penguin... no news is news
• Google's Matt Cutts on first link priority
• 5 Panda proof internal linking strategies
• Pandas penguins and popsicles
• Google: Your site ranks where it should

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, David and Steve hosted "the Regulators" SEO and Social News Hangout covering Ebay Penalty:Panda or manual?; The Panda Panic!; SEOs sued over breaking Google Guidelines; Twitter wants more video; SEO data doesnt match Reality; indirect SEO benefits of guest posting; content based SEO strategy will eventually fail and more!

Here's the video version (podcast is below that);

Show Notes

• Ebay, Panda or manual?
• The Panda Panic:the risk of Panda (for public companies) and a poll at polldaddy.com andGoogles Panda 4 tells the future of search And sugarrae.com
• SEOs sued over breaking Google Guidelines?
• Twitter wants more video
• SEO data doesnt match Reality
• indirect seo benefits guest posting
• content based SEO strategy will eventually fail

iTunes and the Dojo Radio iPhone App!

get the Dojo's iTunes and Dojo Radio iPhone App!

Here's the video version;

• Google Panda 4.0 confirmed:Matt Cutt's Tweet and also confirmed the PDL refresh
• Yahoo! Australia drops some ripoff reports from search results
• Right to be forgotten:Reuters.com and Marketingland.com
• deleting content won't remove penalty
• Google takes mapping to incredible new level
• Google manual penalty removal
• Findlaw selling pre SEO'd websites
• Facebook caught scamming its users/

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

get the Dojo's iTunes and Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Where SEM is concerned Google+ is alive and well
• just parking Google now offline cards indoor maps store inventory
• New intro videos at YouTube
• Danny takes a shot at ClickZ?
• Google's Matt Cutts on: over time back links will become less important
• Google fixes sub directories dupe content
• Social media link building for small businesses

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Full Episode:

Forensic SEO - Link tools and how to use them

Forensic SEO; Tools and processes

Forensic SEO; Understanding Causation

get the Dojo's iTunes and Dojo Radio iPhone App!

Here's the video version;

• A Google morality check
• Reality of SEO panel Brighton SEO 2014 w/ IrishWonder's Facebook post and the Disavow was announced Oct 16 2012 here's F Wiese on LI Kaspar Szymanski left in June 2013 He seems to not have actually worked on the search quality nor webspam teams.
• Google targets help reporter prweb links bad links
• the most effective SEO tactics
• Penguin 3.0 is coming place your bets!!
• the indexation or not of web directories
• Google adds sneaky redirect examples to guidelines

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

From Debra's Slides on Finding Journalists and Influencers:

• Buy Media Lists: Muckrack, Gebbies Press List and Bacon's Media List
• research on Twitter: PressPass.me and Journalists Toolbox
• Online research: Jounalisted.com and HARO (help a reporter out)

Contributors

• Debra's Website: http://alliance-link.com
• Garrett's Website: http://citationlabs.com

Google Local 2014

On the show this week we have Darren Shaw (from Whitespark) and Eduard de Boer who is a Google photographer. He's going to be giving us some insight into the workings of Google Business view while Darren is going to get into some issues related to listings and rankings on Google Local itself.

We have the full episode, as well as 4 smaller clips from the show.

Enjoy

Full Episode 

Local SEO Links From the Video

• Darren's Slideshow on auditing and fixing citations for local search gains
• Citation audit and cleanup service
• How to identify quality citation sources
• Submit contact form for entry: http://factual.com and factual.com Places
• Google maps too easy to spam
• Free software for tagging images: Darren and Eduard for Mac
• Link to Google Places support

Eduard (It's in Dutch)

• Google Maps Business View shoots
• Dutch (local) SEO services with the weekly Dutch podcast

Get the iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google's Matt Cutts Lobbying for rewards with better rankings to secure sites
• Google now master lobbying background maneuvering
• Billion dollar SEO
• the state of SEO in 2014
• US Airways apologizes for Tweet
• Google buying Drone maker
• Facebook going after like/link spammers
• Google ignoring social links
• Ultimate Hummingbird guide?
• Social shares aren't a ranking signal; who knew?

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version;

• The linking dilemma Google has left a giant mess for us all
• ViperChill's widget outing post
• Matt Cutts tweet to Doc
• Matt Cutts Interview Tweet
• Link Detox Boosted Cemper's relentless self promotion continues....
• Google Forums Reconsideration Discussion
• Negative SEO on the rise

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

Show Notes

• Bill on the Panda
• More SEO sites react to Guest Blogging affair Econsultancy and Raven Tools
• April Fool's shit on: Bing, Linkrisk.com, SEL and Blumenthals.com
• Hummingbird SEO
• Title Tag Strategy
• Matt Cutts Evaluates Google's new Algorithms
• climbing the ladder to tier 1 sites
• Don't hire an SEO unless you do other stuff too

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version:

• Bad review for Yoast SEO Audit
• A Gentler Panda
• Yandex doing away with links
• Auto play video ads on Facebook!
• The Author Rank Debate Continues: Stone Temple Consulting and SEL
• Google says disavow is not a spam flag
• Manual penalties and negative SEO
• Glenn Gabe on Facebook's Face Recognition software

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Panda audits
• Best worst thing ever to happen to SEOs
• SEO recovery grid
• Google's Matt Cutts On Some Penalty Recoveries
• Google's other sites penalty
• Is google killing its own ranking algorithm with scare tactics
• Google in depth article tests
• Free Getty Images? What is Getty Giving? Getting in Return? and Dave writes about this on Huomah
• Xbox One System Update Adds Bing's new IE Search
• Google faces up to $5B fine from India's CC
• Android users proceed with privacy case against Google

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve, Terry and David were joined by Ammon Johns adding who managed to add his bit to the chaos and goofing around. The guys went over the Search and Social Media events in the news this week which had lots of high lights and low lights!

This week on the Regulators Ammon, Terry, David and Steve discussed How a hacker Used Google+ Local to intercept FBI and Secret Service calls; Googles Mobile ordering ahead patent; Google scraper tool; Google penalty for new site; Consider back link cleanup; 5 Examples of Spam Link Building Tactics Done Right; Google off topic links disavow and more.

Here's the video version (podcast is below that);

• How a hacker Used Google+ Local to intercept FBI and Secret Service calls
• Googles Mobile ordering ahead patent
• The infamous scraper Tweet
• Google scraper tool
• Google penalty for new site
• Consider back link cleanup
• 5 Examples of Spam Link Building Tactics Done Right 
• Google says to disavow off topic links

Matt Cutts tells SEO's the criteria for paid links

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google's Ray Kurzweil Coverage:SEL &Guardian
• Google penalty moves with site move
• WhatsApps vc says 4 numbers
• SEO fatigue dodgy agencies clueless clients enough yet
• Twitter rolling out revamped look resembling Facebook
• Google update?
• $600,000 Facebook Ad Disaster!
• How Google nuked Sports Media Watch for a crime it did not commit
• Facebook ends Facebook email address service citing low usage users
• Gmails unsubscribe tool comes out of the weeds

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Google updates page layout algorithm GooPLA and Matt Cutts Twitter GooPLA announcement
• Manual or algo penalties which is worst?
• Google showing restaurant menu card style search results
• Optimizing for Los Angeles Seo the dirty way 
• Google testing review sentiment snippets in the local knowledge graph

The problem with buying Facebook Likes!

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• 4 content marketing strategies still build links
• three ways build quality backlinks without guest posting
• SEO as a Stand alone Tactic Is Dead
• Google now is adorable when its confused
• SEO: what you need to know about on page optimization
• Moz has UGC in its' site architecture:)
• Google sells off Motorola for 2.9B
• Google settles EU antitrust probe by promising links to competitors
• Google's is there a theme to latest acquisition binge
• Yahoo might compete in mobile search
• New M$ CEO has connection to Search
• Indexing iFrame pages
• Googles latest manual action is a penalty for spammy structured markup

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

Show Notes

• Yahoo search goes secure
• Google to buy AI startup Deepmind: SELand Techcrunch
• Latest on Google Guest Blogging Clampdown:SugaRae's rant; Aaron's rant and SEO Roundtable
• Facebook starts showing fewer text status updates from pages more from friends
• Google issues subtle warning to affiliates on thin content
• Google adds a knowledge graph popup to search results

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version;

The usual podcast/audio version of the show at bottom

• Matt Cutts Declares Guest Blogging is Dead!
• Bing Webmaster: Its a myth that keyword rich domain names improve search rankings
• The Bias Against Creativity: Why People Desire But Reject Creative Ideas

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version;

• Pamela Gay Google+ post
• Google update?
• Google ranking dated content
• How Google cracked house number identification in street view
• One line reconsideration request
• Duckduckgo sees biggest day ever in 2014
• Are local carousels on their way out
• Thousands of hotels listings were hijacked in Google local
• Google and Nest the long and techy view

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Rap Genius back in Google
• SEL and Marketing Land's Most shared Posts on Google+
• Google Webmaster Tools search queries adds more details
• Eric on Mobile
• Link building 2013 and beyond
• Link apocalypse "may" be coming?
• Spend time on link removals?
• Entities from Bill
• Successfully approach Seo in 2014
• Ammon mentioned the iSoosi Google+ Event and iSoosi G+ Page and iSoosi Community

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• This is what happens when you bait Matt Cutts into an attack: LOL this one is laugh riot!
• 5 tips getting content Google in depth articles search result feature
• Google squashes backlinks com another link network
• A bird of another feather pagerank update 1213...hilarious were it not for the complete lack of understanding of TBPR and PageRank in general
• brand bias 70 of consumers look for known retailers when doing product searches
• Google and robots: The future just got a lot closer
• select new better performing campaign
• Survey: Majority Use Mobile Search, Find It “Harder Than PC”

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of SEO Dojo Radio! This week Ammon Johns, Doc Sheldon, Lee Beirne, Barrie Moran, Rob Wagner and more joined an inpromptu hangout! "The Irregulars" or as Barrie dubbed us Silver Surfers (lots of old fogies on the panel) discussed the Search and Social Media events in the news this week!

This week they rapped for a few hours about When Social Media Goes Public, Who Is Served?; Google GEO developers blog announces new embed that will eventually have competitors included; It's all Going Not Provided; After the Tracking Cookie : A Web War Without End?;  Toyota Collaborator with Google+; According to Yandex Links are Dead!!;  Google Adds Cars To Knowledge Graph; Good post on why popover/ups increase conversion and why that's bad.... and more!

Here's the video version (podcast is below that);

• When Social Media Goes Public, Who Is Served?
• Google GEO developers blog announces new embed that will eventually have competitors included
• NEW Google Maps Embed Code Sucks for Local SEO
• It's all Going Not Provided
• After the Tracking Cookie : A Web War Without End?
• Toyota Collaborator with Google+
• According to Yandex Links are Dead!!
• Google Adds Cars To Knowledge Graph
• Good post on why popover/ups increase conversion and why that's bad!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

And here's the usual podcast, audio version of the show

• Goodbye keyword data Google moves entirely to secure search
• Google weekend update
• Removing unnatural links by removing pages on your website
• Google ghost rank
• Gaining publicity with social talk shows Google hangouts and Twitter chats
• Understanding link based negative SEO
• Google takes personalization and behavioral to a new level

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Here's the video version (podcast is below that);

• MaxImpact Hangout
• SEO Pros Hangout
• Better backlink data for site owners
• Google disavow link removal payment
• Find any Twitter Users’ Most POWERFUL Tweets!
• Google buys Bump maker of apps for sharing photos and files
• First tweets: thegypsy
• Google Update September 12th... really?

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Here's the video version (podcast is below that);

• Facebook Privacy?
• Cards Future of the web?
• Google Attribution and embedded posts
• ViperChill: new SEO and Google Storm
• Matt Cutts fumbles... Penguin 2 leak
• Judges hear arguments on rules for internet
• Killer SEO string entity optimization
• Google Unnatural Link Mistakes: DMOZ and Sutainableblog and the nofollow spam question Matt Cutts video
• SEO in the personalization age
• Google is Lying!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Here's the video version (podcast is below that);

• Google Update
• Disavow tool propaganda
• SEO Packages Buyer Beware
• What Are Some Post Google Penguin Budget Friendly Link Ideas
• Study: Google Not Provided Traffic Highest for Tech Industry Brands at 56%
• branded3 selling access to link blacklist of 80000 domains
• does Google ignore reconsideration requests? yep!
• Viper Chill: 2 million backlinks

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and Justin continue using the hangout format to record their rants and comments on the Search and Social Media events in the news!

It was a slow week but the guys did get around to talking about how It’s now Easier to Administer Promotions on Facebook; PLA CPC Trend Study by Marin; Google Palestine Hacked; the 5 Questions With HomeAdvisor.com; Keyword Tool Replaced by Keyword Planner; Facebook Drives 2X traffic as Twitter to Parsely News clients; YouTube to shelve video responses due to extremely low click through rate and more!

Here's the video version (podcast is below that);

• It’s now Easier to Administer Promotions on Facebook
• PLA CPC Trend Study by Marin and the trend graph
• Twitter IPO?
• Google Palestine Hacked
• How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
• Google Keyword Tool Replaced by Keyword Planner
• Facebook Drives 2X traffic as Twitter to Parsely News clients
• YouTube to shelve video responses due to extremely low click through rate

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Here's the video version (podcast is below that);

•  SEO Pros HelpLine Hangout: Technical SEO w/ Scott Polk and Hamlet Batista
• 9 SEO Blogging Tactics to Maximize Your Online Visibility
• SEMPO 10 Years Later
• Used To Searching For Content? Now, Content Searches For You
• 8 Things You Didnt Know About Google Reviews

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David, Justin and our special guest, Ammon Johns, discussed Search and social news in a hangout as well as the usual podcast format.

It was a slow week but we did get Google's Matt Cutt's talking about the disavow tool; the guys discussed the deterioration of Google organic results; recovery from the 3 Ps...hehe phantom (sigh must we name everything) and more from local search to machine learning. It was great having Ammon sit in and an awesome surprise to have Justy back!

Here's the video version (podcast is below that);

• More disavow
• Google killing organic results/
• Local Search Ranking Factors in 2013
• Google scientist Jeff Dean on how neural networks are improving everything Google does
• Google Panda/Penguin and Phantom Updates: 3 Recovery Examples

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, David and our special guest, Jim Hedger, discussed Search and social news in a hangout as well as the usual podcast format.

It was a busy week with Google announcing in-depth pages and a whole bunch of other goodiness from Pinterest and the social realm as well. While we did miss ol Justy, it was a great time none-the-less. Enjoy the show!

Here's the video version (podcast is below that);

I hope these new changes are something you enjoy. Youb better because now we have to actually get dressed FFS. Leave us a comment with yer thoughts.

• Google In-depth Articles
• Implementing In-depth Articles
• Suing your SEO agency
• Social network saturation
• Buying social followers
• Pinterest price change feature
• Nutters guide to SEO
• No New SEO, just fads
• SEO Book on not provided
• YouTube channel cards
• Buying reviews

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry, Steve, Justin and David discussed Search and social news in a hangout so in the future there will be both a podcast and video of the Regulators!!

This week the guys did the show in a Google+ hangout discussing all the talk about the changes to Google guidelines; M$ DMCA's itself!; SEO Tips from Bing; Anchor text is out?; Google and Net Neutrality; a discussion on the Technical SEO forum on quick meta refresh and more!

• Changing Anchors a Red Flag?
• One whacky patent
• Microsoft DCMAs itself
• Press Releases and nofollow
• Forum thread on Blackhat
• SEO Tips from Bing
• Anchor text is out?
• QDF gone mental?
• Rand Fishkin on G+
• Google and net nuetrality
• Thread on Eric Wu's G+ community

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry,Justin,Steve and David rapped about Search and social news for another hour of SEO Dojo Radio hilarity and chaos!

As tends to be the case during the summer, it's slow going news wise. And while the content looked thin off the top, the gang still managed to find plenty to get into and rant about. This week's show is a nice mix of search as well as social and some other goodies.

• Martin's response to SEO is dead
• Google's low satisfaction score
• Only 2% of social sharing on Google Plus
• Webmaster Help on Link Schemes
• Mom and pop no longer pay for social media
• Honda's Vine and Twitter campaign
• Irish Wonder on twitter
• Irish Wonder on twitter part II

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Terry,Justin,Steve and David rapped about Search and social news for another hour of SEO Dojo Radio hilarity and chaos!

This week the boys discussed spam on many levels and types; Google+ Hangouts; Google Panda Updates; Social as the new SEO; the steady degradation of Google Search quality and more!

•  SEO Pros Helpline Hangout: Majestic SEO: Tips and Tricks with Dixon Jones
• Google panda update?
• Yahoo image search update delivers Getty images for some searches
• 40 % of consumers unaware Google Adwords are adverts
• report Google tablet cpcs rise above desktop bing gains tablet click share
• SEO Training Dojo Friday chat on spam
• Googles Matt Cutts linking 20 domains together likely a cross linking scheme
• SMO is the new SEO
• Link building survey 2013 the results infographic
• David on Guest Blogging: Google on guest blogging be afraid, be very afraid and is Techcrunch feeling the Google heat
• Spam?: Forums.Google.com  or Forums.Google.com.discussion
• Citations without links count? yes and have for years
• Google testing SERPs with 16 product listing ads
• Google Analytics Revolutionizes Advanced Segments by SEW's Thom Craver and the Cool GA segment Builder Video

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators on SEO Dojo Radio! This week Steve was busy on the Homestead so David, Terry and Justin yakked about Search and social news producing another hour of SEO Dojo Radio goodies.

This week the guys talked about Google new +1; the usual penguin, panda and Google algo update news; how Google sees your website; spam, spam and more spam!!; Moz anaul ranking factor roundup and other goodies.

David Harry: Dealing with Google Penguin algorithm problems. (a 'definitive' tongue in cheek guide from ME)

Diagnosing; pretty easy. Got shit links? Lost traffic around known date? Congrats. You're the lucky contestant on ‪#‎craphatcomesbacktobiteyouintheass‬

Recovery; Stop being an idiot. If it looks like shit, smells like shit? Probably no need for a taste test. Start nuking. (extra tip; don't let the jackass that built them, work on removal). Then wait for next refresh. If you don't go broke first.

Futureproofing; shit or get off the pot. If you don't have the savvy to marketing in the modern world? Got get a job at the closest factory.... because 'manufacturing' seems to be your thing...

 Anyway... there ya go. No need for any more posts on the topic. I have no written the 'ultimate guide'.

Show Notes

• Google's new +1
• How Google Sees your website
• LRT Pure Spam Deep Dive Dave's spam Guide on Wordstream
• Google says Guest blogging should be NoFollow... _|_ ... Roundtable    SEL
• Moz ranking factors
• 4 Advanced Google Analytics Segments for better data
• SEO Pros Hangout with Dave and Dixon Jones!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

• Google Finds malware on Google site: and on G+, Yelp facebook and Tumblr
• Disvow Posts: Wildcards in Disavow Disvow tool Testing
• Penguin Recovery
• AltaVista Eulogy and https://twitter.com/altavista95
• Yahoo Buys Qwiki
• Weeeee hidden links! Give me more of that guys!
• Jacob king on exploiting Googles brand bias
• Citadal Insurance Spamming?
• New News format in looking like knowledgraph
• State Department says Facebook proved to bait and switch
• Sugarrae's Link Experts Interviews
• New GWT Nav design
• Google suggestions for optimization
• New YouTube stats
• Death of Organic Search!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

Welcome to another episode of the Regulators on SEO Dojo Radio!! This week all the guys were present!

This week Justin Parks, Terry Van Horne, Steve Gerencser and David Harry talked about FTC letter to Search engines, the recent Penguin update;Negative SEO; Google drops the Tide search operator; the local carousal and more on SEO Dojo Radio's news show!

• FTC sends Notice to Search Engines on Labeling Ads
• SEO Books Report on Ad Awareness
• David Naylor's Negative SEO Post
• Google Kills Tilde Operator
• Google Update in Progress?
• Google Confirm Update will take until July 4th to finish
• Google says build good sites not links
• Google Grants Cannabis Group 240000 in AdWords Money
• Forrester: Consumers prefer organic search not-search ads for discovery
• Google publisher satisfaction survey
• bizarre local carousel results from Google/
• Crowd sourcing Gone Wrong How Brands Can Avoid Messy Marketing Mistakes
• Back links and reconsideration requests
• links and reconsideration requests
• Better understanding personalized search

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

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our Sponsors

Welcome to another episode of the Regulators! This week Justin was too busy to grace us with his presense so we wnt on without him!

This week Terry van Horne, Steve Gerencser and David Harry rap about the recent Penguin update, some wacky Google SERPs; Prism; Google's WT recent changes and more on SEO Dojo Radio's news show!

• Penguin analysis links: LRT Penguin analysisSEO RoundtableAgent Blackhat
• Poor Smartphone design changes rankings
• Google intern pay
• GWT adds support for tagmanager verification
• Stock Images do not affect rankings
• Alternative SE's benefiting from Prism
• Expanding Google Author Snippets beyond Web pages
• SEO byTheSea authorship Patents
• German Parliament limits Patents
• Google Webmaster Notifications to show examples
• GWT Query data is worthless

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors

Welcome to another episode of the Regulators! This week the guys were lively as they discussed the Matt Cutts revelations at SMX and more!

This week Justin Parks, Terry van Horne, Steve Gerencser and David Harry talk about the recent Penguin update, some Google SERPs; Bing has better wifi and more on SEO's wackiest news show!

• Live Blog of Matt Cutts You and A
• From Google Forums
• Sesame Street
• Twitter Ads!
• Bing Providing better Airport Wifi
• Apparently it is safe to link out!

the Regulators:

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

iTunes and the Dojo Radio iPhone App!

our Sponsors